Growth Think Tank (fka "Leaders in the Trenches") (general)

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Get the show notes for 301 | The Brand Ambassador Series: VP of The One Thing

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @geoffwoods ‏and @GeneHammett #BrandAmbassadors #empirebuilders #ownership

Give Leaders in the Trenches a review on iTunes!

Direct download: 301_Geoff_Woods_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak onstage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.

Get the show notes for 300 | The Brand Ambassador Series: Microsoft

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ChristiJOlson ‏and @GeneHammett #business #customerfirst #digitalmarketing

Give Leaders in the Trenches a review on iTunes!

Direct download: 300_Christi_Olson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

So, you’ve achieved the level of success you’ve always wanted, but you thought you’d feel better than you actually do. Our guest, Craig Filek, created Purpose Mapping. Purpose Mapping is about grounding who you are and how you serve others. On this episode, we dive into cultivating a daily practice that boosts dopamine levels to help you carry out the actions needed to take those key action steps. This is about getting into your genius zone and actually doing what you are wired to do!

Get the show notes for 299 | Activating The Purpose Within Craig Filek

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @CraigFilek ‏and @GeneHammett http://bit.ly/2Iud5jq #cultivating #key #PurposeMapping

Give Leaders in the Trenches a review on iTunes!

Direct download: 299_Craig_Filek_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Russ Perry wants you to ask yourself what is making your life hard. Are you willing to give that up? For Russ, it was his relationship with alcohol. It was holding him back from being the best he could be. What are you addicted to? What is holding you back from living a life? On this episode, we talk about the myths we buy into as entrepreneurs and how to create a business based on our values. This episode is about how to feeling fulfilled now and not later.

Get the show notes for 298 | The Sober Entrepreneur with Russ Perry

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @russperry ‏and @GeneHammett #entrepreneurs #myths #business

Give Leaders in the Trenches a review on iTunes!

Direct download: 298_Russ_Perry_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Greg Centineo is all about working with your team to cultivate hypergrowth. The journey of Hypergrowth is not a solo process. Growth is about building clear intention collaboratively with your team. It is about the power of a shared vision. Companies stop growing because leaders think they forget to nurture the very people who work for them. On this episode, we talk about how to continually evolve and grow with intention.

Get the show notes for 297 | Growth is Not An Accident with Greg Centineo

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @gregcentineo ‏and @GeneHammett #Hypergrowth #Growth #leaders

Give Leaders in the Trenches a review on iTunes!

Direct download: 297_Greg_Centineo_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

On this episode, I take a moment to reflect back on all the wins and lessons learned over 2017. Plus, I share what I’ve got planned for 2018. This year marked the year where I got to publish my book “The Trap of Success.” I also got to speak on stage 25 different times. It’s been a productive years and I can’t wait to share with you what I’ve got coming up in 2018!

Get the show notes for 296 | What I Learned To Help You Grow – Year End Review

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #TheTrapofSuccess #Book

Give Leaders in the Trenches a review on iTunes!

Direct download: 296_Gene_Hammett_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

At the beginning of Mano’s entrepreneurial journey, he knew he needed a mentor. He knew he needed to make connections so he could be in the places and spaces where he could expand his horizons. He initially resonated with my talk on: “Find your riches in the niches.”

Get the show notes for 295 | The Entrepreneurial Journey with Mano Behera

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @beheramano with @GeneHammett #entrepreneurial #Riches #niches

Give Leaders in the Trenches a review on iTunes!

 

Direct download: 295_Mano_Behera_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

In today's crowded marketplace, you have to have a unique aspect to your business to capture attention and close sales. We love to share the unique and we are emotionally engaged with a new approach to solving a known problem. Join me today in my chat with David Arvin who is a author and speaker about what it takes to win in today's marketplace.

Get the show notes for 294 | The Visibility Coach Shares Uniqueness with David Avrin

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @DavidAvrin with @GeneHammett #Business #Approach #Speaker #Branding

Give Leaders in the Trenches a review on iTunes!

Direct download: 294_David_Arvin_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Growth in business is never a solo sport. You have to engage your team and others around you. One key aspect to growth, is to cultivate the entrepreneurial spirit within your teams. As a leader, you will get others to create value and take ownership of their work so that the company will grow. Our guest today is Brian Scudamore who shares insights on how to engage the entrepreneurial spirit in your culture.

Get the show notes for 293 | Hiring Those With The Entrepreneurial Spirit with Brian Scudamore

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @BrianScudamore ‏with @GeneHammett #Entrepreneurial #Leaders #Business #Branding

Give Leaders in the Trenches a review on iTunes!

Direct download: 293_Brian_Scudamore_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Billy Gene teaches marketers how to use social media to get ROI for local businesses. Find out why your branding and credibility don’t mean as much as your following. Learn how you can get the ball rolling on your following using Youtube. Billy says Social Media is IT when it comes to HYPER GROWTH. Discover all the ways you can accelerate your business’ growth using social media.

Get the show notes for 292 | Lead Generation in A New Frontier with Billy Gene Shaw

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @askbillygene #HyperGrowth #Success #Business #Branding

Give Leaders in the Trenches a review on iTunes!

Direct download: 292_Billy_Gene_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Being overstimulated is no excuse to compromise our productivity. Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain shares with us the keys to channeling our overstimulated brains. Try not to see distraction as a curse, but an opportunity. After all, at the root of distraction is the desire to access dopamine levels (the feel good hormone). Find out ways to increase your happiness and motivation in productive ways.

Get the show notes for 291 | Next Level Productivity with Peter Shankman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @petershankman http://bit.ly/2IcYXaZ #Productivity #Success #Motivation #Oppurtunity

Give Leaders in the Trenches a review on iTunes!

Direct download: 291_Peter_Shankman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you’re after is growth and better marketing.

Get the show notes for 290 | Using Friction to Improve Your Marketing with Linda Popky

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @popky #AvoidingtheTrapofSucess #Failure #Friction

Give Leaders in the Trenches a review on iTunes!

Direct download: 290_Linda_Popky_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Have you been using Linkedin to its full potential? Ana Melikian joins us on this episode where we chat with about how to use Linkedin as a bridge to connect with people in a meaningful way. It’s about cultivating real conversations using this very powerful platform. Tune in as we delve into how to make the most of this tool and the common mistakes you can avoid.

Get the show notes for 289 | Using LinkedIn to Connect with Prospects with Ana Melikian

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @AnaMelikian #Linkedin #conversations #Success

Give Leaders in the Trenches a review on iTunes!

Direct download: 289_Ana_Melikian_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Are you creating content that educates your audience? Content marketing is not a buzzword. It is a fact of life. Buyers are trained to search for information and insight before making big purchases. Our guest is Jill Schiefelbein who wrote the book on Dynamic Communications. She shares how to create content that educates and gets the audience to move forward.

Get the show notes for 288 | Creating Content that Educates with Jill Schiefelbein

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dynamicjill #buzzword #DynamicCommunications #Fact

Give Leaders in the Trenches a review on iTunes!

Direct download: 288_Jill_Schiefelbein_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Getting too comfortable is a problem. In fact, it may be the reason why you are "fine" or "OK" with your life or business right now. You have heard about getting outside your comfort zone, while our guest today is a master at this. He wrote the book on it. Andy Molinsky shares wisdom to help you grow and evolve. This is a big show...lean in.

Get the show notes for 287 | Stepping Outside Your Comfort Zone with Andy Molinsky

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @andymolinsky #Growth #ComfortZone #Bigshow

Give Leaders in the Trenches a review on iTunes!

Direct download: 287_Andy_Molinsky_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Speaking is an unfair advantage. You are face-to-face with your audience. You have a chance to connect like no other form of marketing. When you are in the room with a great speak, you feel it in your bones. Tamsen Webster is our guest today. She is amazing at helping speakers find "the Red Thread." If you don't know what that is, you really must listen to this show.

Get the show notes for 286 | Using Speaking to Spread Your Message with Tamsen Webster

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tamadear #Speaking #Marketing #Audience

Give Leaders in the Trenches a review on iTunes!

Direct download: 286_Tamsen_Webster_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

With all the talk about leadership, there seems to be something missing in most of the concepts. Today we look at 4 uncommon principles of leadership through the eyes of our guest, Angela Buttimer. Angela is co-founder of the Atlanta Center for Mindfulness and Well Being. Join us for today's insights.

Get the show notes for 285 | Four Uncommon Principles to Leadership with Angela Buttimer

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ATLMindfulCtr http://bit.ly/2rtFk8f #Insights #Mindfulness #Leadership

Give Leaders in the Trenches a review on iTunes!

Direct download: 285_Angela_Buttimer_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

You have watched late-night TV before to see the brand ambassadors show you a new product that is sure to change your life. Well, you can learn from that magic from our guest today. Our guest is Rick Cesari who has been the man behind many mega brands. Rick shares the keys to building a great brand no matter what business you are in.

Get the show notes for 284 | Building Great Brands with Rick Cesari

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RickCesariDRTV #Brand #Business #Ambassadors

Give Leaders in the Trenches a review on iTunes!

Direct download: 284_Rick_Cesari_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

This book is NOT about building a wildly successful business in a traditional sense. And it’s certainly NOT about “How I made millions, and you can too.” 

This book was written for those that want to unlock their highest potential. To make his point, the author, Gene Hammett, shares the hidden message that he found in losing millions on one day. That "message" is exactly what he failed to understand in his climb to traditional success. This book gives you the heartbreaking story of losing it all and rebuilding back his life with the courage to create significance.

Get the show notes for this interview.

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Successful #heartbreakingstory #Courage

Reviews on iTunes: Click Here

Direct download: Special-Launch_Day_Episode-auphonic.mp3
Category:general -- posted at: 12:00pm EDT

Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE.

Get the show notes for 283 | The Courage to Create A Cult Brand with Ryan Gill

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Founder #Loyalty #Brands #Business

Give Leaders in the Trenches a review on iTunes!

Direct download: 283_Ryan_Gill_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

When you have more influence and authority, people pay attention. Have you considered raising your focus on "Thought Leadership?" My guest today is the Ah-mazing Neen James. I borrow Neen's exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company. Don't miss this episode with Neen James.

Get the show notes for 282 | Creating Influence with Internal Thought Leadership with Neen James

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @neenjames #ThoughtLeadership #Authority #Brands #Influence

Give Leaders in the Trenches a review on iTunes!

Direct download: 282_Neen_James_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward.

Get the show notes for 281 | How to use Live Video To Grow with Joel Comm

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelcomm #Powerful #Facebook #Brands

Give Leaders in the Trenches a review on iTunes!

Direct download: 281_Joel_Comm_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

It is not too early to think about your exit strategy. In today's episode we look at some of the key factors of "The Exit." My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too. Listen in for some key insights to making your exit as strong as possible.

Get the show notes for 280 | Keys to Your Exit Strategy with Steve Little

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SteveLittle #Business #Selling #Insights

Give Leaders in the Trenches a review on iTunes!

Direct download: 280_Steve_Little_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Selling in business is part of the journey. Well, it is actually a huge part of your growth. No sales means no business. Sales has changed with the impact of social media. This interview is with Jack Kosakowski who runs a digital agency. He has been on the front lines of "social selling" for years. Jack shares the 3 keys to selling using social channels effectively.

Get the show notes for 279 | How to Sell Socially with Jack Kosakowski

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JackKosakowski ‏#Growth #Selling #SocialChannels

Give Leaders in the Trenches a review on iTunes!

Direct download: 279_Jack_Kosakowski_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Get more referrals. Referrals have a sweetness in business that never gets old. Would you like to increase your word of mouth exposure? Today's interview is with Jay Baer, founder of Convince and Convert. Jay is also a New York Times bestselling author. We talk about what Jay says is Talk Triggers. Discover how to get more referrals.

Get the show notes for 278 | Talk Triggers to Get Free Clients with Jay Baer

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jaybaer #Referrals #Business #BestSelling

Give Leaders in the Trenches a review on iTunes!

Direct download: 278_Jay_Baer_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive.

Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture

Give Leaders in the Trenches a review on iTunes!

Direct download: 277_Sally_Hogshead_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today's interview is with Sue Falcone who operates the speaker bureau, , and she shares wisdom on being remarkable. You don't have to be a speaker to gain insight from this interview.

Get the show notes for 276 | How to Be Remarkable with Sue Falcone

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Insights #Executives #Speaker #Interview

Give Leaders in the Trenches a review on iTunes!

Direct download: 276_Sue_Falcone_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Tim Sanders is an expert in relationship building. In today’s world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships.

Get the show notes for 275 | The Killer Question to Build Relationships with Tim Sanders

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sanderssays ‏#Business #Market #Expert #Compassion

Give Leaders in the Trenches a review on iTunes!

Direct download: 275_Tim_Sanders_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training.

Get the show notes for this interview.

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Brand #Business #PersonalBrand #SEOTools

Reviews on iTunes: Click Here

Direct download: 274_Rand_Fiskin_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The process of growth and achieving more in business is often a study of others. We begin to look at their way of growing and even mimicking their way of showing up. However, it is common to lose touch in who you are. The best path to a new destination is to be more of you. Taki Moore, master coach and coach to coaches, shares insights on why being YOU is so important. And Taki is certainly someone that is at home being Taki.

Get the show notes for 273 | How to Be More of You with Taki Moore

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @takimoore #Growth #Business #Insights #Coach

Give Leaders in the Trenches a review on iTunes!

Direct download: 273_Taki_Moore_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Business has a tendency to wrap us up into our numbers and all the growth aspects of the company. However, one reason we are all in business is to give back in some way. I believe you should give back now. Our guest today is Cole Hatter. Cole is the founder and host of a major conference about making life matter, THRIVE. In the interview, he shares his journey of making millions and realizing that he can do so much more than he was doing.

Get the show notes for 272 | Making Life Matter Now with Cole Hatter

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @colehatter ‏#Growth #Business #Journey #Founder

Give Leaders in the Trenches a review on iTunes!

Direct download: 272_Cole_Hatter_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

When you get a chance to speak on a stage or to a group of people, you are likely focus on the "content" that you intend to delivery. However, it is more important to connect to the hearts and souls of the audience. Today's guest is Tricia Brouk who will help you understand the deeper elements of "connecting" with the audience.

Get the show notes for 271 | How to Give a Speech that Connects with Tricia Brouk

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TriciaBrouk ‏#Speak #Connecting #Audience #People

Give Leaders in the Trenches a review on iTunes!

Direct download: 271_Tricia_Brouk_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Michael Bungay Stanier, founder of Box of Crayons, shares he and his team of facilitators teach 10-minute coaching so busy managers build stronger teams and get better results. On this episode, we dive deep into what it truly means to do GREAT work. Impactful work. Meaningful work. Change the way you lead forever, by staying in that hungry mode of curiosity.

 

Get the show notes for 270 | Activating The Coach Inside You with Michael Bungay Stanier

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @boxofcrayons ‏#Coaching #Founder #Teams #Curiosity

Give Leaders in the Trenches a review on iTunes!

Direct download: 270_Michael_Bungay_Stanier_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Marketing genius Noah Kagan joins us today to talk about how the world of Marketing is changing every day. We dive in deep into how to stay relevant in today’s rapidly changing world. Find out why being in tune with the frequent changes requires you to be humble and dropping your ego! How can you become the master of your craft? Find out where the market is going and the marketing tools Noah recommends on this episode!

 

Get the show notes for 269 | How to Improve Your Marketing with Noah Kagan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @noahkagan #Changes #Market #Episode269 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 269_Noah_Kagan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Do you know what Game Theory is? Game Theory was created to help entrepreneurs reflect on the actions they take in day-to-day life. The game itself encourages a playful approach to different ways of winning (note: money is NOT the only way we win!) and increases creativity in the way solutions are determined. FreshBiz Global is a featured GameChangers 500 company alongside companies like Mindvalley, WholeFoods, Kickstarter, and Zappos. Join us on this episode as we dive into how to play a better game!

 

Get the show notes for 268 | Making A Quantum Leap Using Game Theory with Simcha Gluck

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SimchaGluck ‏#GameChangers #Approach #Episode268 #Podcasts


Give Leaders in the Trenches a review on iTunes!

Direct download: 268_Simcha_Gluck_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Authority gives you a chance to have a seat at the table. If you have no or low visibility in the eyes of your prospects, you will only exist through referrals. Referrals are fantastic, but you need a predictable way for prospects to find you. Rich Brooks with Take Flyte shares with us how he increased visibility in his industry filled with competitors. Rich is also the founder of a conference called "Agents of Change" that is well known for the value they are creating for their audience. Listen to Rich as he shares his insights.

Get the show notes for 267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @therichbrooks ‏#Founder #Insights #Episode267 #Podcasts


Give Leaders in the Trenches a review on iTunes!

Direct download: 267_Rich_Brooks_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Having a steady stream of leads for your business is powerful for many reasons. Think for a second about you having the systems in place that allow for quality prospects to be lining up to talk to you about your services and products. If you have not looked at Facebook to generate leads, you are missing something. I have struggled in this area, so I look to experts like our guest for today, Marya Jan, to share insights that will upgrade your systems for getting leads into your world.

Get the show notes for Getting Started with Facebook Lead Generation with Marya Jan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PowerfulBusiness #Expert #Episode266 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 266_Marya_Jan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The foundation of business is still and always be about relationships. How do you build deeper relationships that will last a life time? I am interviewing Dan Miller with 48day.net about deep relationships. Dan is a master of this and is quite passionate about the need for us to focus on the small aspects that lead to a real relationship. I am honored to bring you this chat with Dan Miller.

Get the show notes for 265 | How to Build Deep Relationships with Dan Miller

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #DeepRelationship #Expert #Episode265 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 265_Dan_Miller_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The most common question in the start of a conversation in business is "What do you do?" or some variation on that. I'm not saying it should be the first question, but eventually, that is where the conversation goes. Do you have a great response that makes the listener want to know more? Even if you have this down...you can learn from our guest today. Holly Chantal with The Land of the Brand is going to unpack how do you respond to the "what do you do" question. Discover a deeper awareness that will improve your conversations.

Get the show notes for 264 | How to Talk About What You Do with Holly Chantal

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @hollychantal #Variation #Awareness #Episode264 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 264_Holly_Chantel_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Today we chat with Petra Foster about PRICING. So many of us entrepreneurs have struggled or are currently struggling with our pricing packages. On this episode, we talk about how to get out of that rut. We begin with building trust and understanding our potential clients’ inner dialogue. Discover how you can tackle the objections and climb up the sales ladder.

Get the show notes for 263 | How to Handle Objections in the Sales Process with Petra Foster

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @petra_foster #SalesLadder #BuildingTrust #Episode263 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 263_Petra_Foster_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Jeff Havens is not your typical Keynote Speaker. Join us on this episode where we dive deep into the key elements of speaking. You may think content is everything when it comes to your speeches. Jeff tells us why it really isn’t. How can you distinguish yourself in your market? And then once you do that, how do you maintain a relationship with those who you’ve influenced and inspired? Tune in to discover!

Get the show notes for 262 | UnCrapify Your Follow Up with Speaker Jeff Havens

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @iamjeffhavens #Inspired #Influenced #Episode262 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 262_Jeff_Havens_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Are you willing to disrupt your own business? Our guest today, Eric Wahl, calls himself a disruptive strategist. He is a graffiti artist and powerful speaker who offers tools on how to be intentionally creative and provocative. The great paradox here is that through discipline and structure we can birth our creative parts of ourselves.

Get the show notes for 261 | The Spark and Grind with Eric Wahl – Renowned Graffiti Artist

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TheErikWahlFans #Creative #Disrupt #Episode261 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 261_Erik_Wahl_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Leadership is a journey. It is filled with new challenges that cause you to evolve as a leader. I had a chance to sit down with Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness. Lolly shares insights to take your leadership to a new level. After listening to this interview, you will want to dive deeper into Lolly's work.

Get the show notes for 260 | Leading Others – Your Path To Greatness with Lolly Daskal

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LollyDaskal #Leadership #Interview #Episode260 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 260_Lolly_Daskal_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers.

Get the show notes for 259 | Creating Your Own Media Platform with Brandon Adams

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @badams78 #Clients #Customer #Episode259 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 259_Brandon_Adams_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like "old school" publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White with Writer Access. Discover the power elements if content marketing so you can develop your marketing strategy.

Get the show notes for 258 | How to Create Content Marketing Strategy for Your Business with Byron White

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ByronWhite #Marketing #ContentMarketingRevolution #Episode258 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 258_Byron_White_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market.

Get the show notes for 257 | How to Win in Today’s Market with Marc Werner

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Sucess #MarketforLadders #Episode257 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 257_Marc_Werner_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines.

Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tim_ash ‏#Traffic#Conversion #Episode256 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 256_Tim_Ash_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joe Holland with Video Blocks to uncover the shifts he had to make to grow his company. We share specifically what he had to "let go" of.

Get the show notes for 255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelkentholland ‏#Leadership #Letgo #Episode255 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 255_Joel_Holland_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using "automated webinars. Our guest today is Casey Zeman who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

Get the show notes for 254 | The New Strategies of Automated Webinars with Casey Zeman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @CaseyZeman #OnlineTraining #Authority #Episode254 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 254_Casey_Zeman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Leadership is different and has not changed either. Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guests give us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

Get the show notes for 253 | A new dynamic in Leadership with Mitch Axelrod

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mitchaxelrod #Leadership #NewApproaches #GoalSetting #Episode253 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 253_Mitch_Axelrod_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

How to get your Facebook Ads to work...today we talk with Molly Pittman. I want to say "THE" Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your facebook ads.

Get the show notes for 252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PerpetualTrafficpodcast #DigitalMarketing  #Episode252 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 252_Molly_Pittman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Video will continue to be more important to share you story and reach new customers. You don't have to create Super Bowl style commercials, but you will miss opportunities if you don't learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

Get the show notes for 251 | How to Use Video To Drive High-Value Clients with Steve Gumm

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @stevegumm #HumanExperience #Commercials  #Episode251 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 251_Steve_Gumm_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas are cool and interested, but really don't mean that much. It is the implementation of the ideas that drives innovation. Our guest today is a speaker and brand strategist that helps companies innovate in today's fast changing world.

Get the show notes for 250 | Innovation Is a Competitive Advantage with Tamara Kleinberg

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LaunchStreet #Innovation #BrandStrategiest  #Episode251 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 250_Tamara_Kleinberg_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

Get the show notes for 249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ryandeiss #DigitalMarketer #Marketing #Episode249 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 249_Ryan_Deiss_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Get the show notes for 248 | Creating Connection and Significance Through Speaking with Les Brown

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LesBrown77 #MotivationalSpeaker #Growth #Transformation #Episode248 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 248_Les_Brown_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Our guest Mike Ganino joins us today to discuss his training and culture tips that help to build a team and ensure the future success of businesses. We talk about what culture actually is and why great leaders possess listening skills. Tune in to find out how to define your vision while creating a rich culture for your team that motivates them to come into work every day.

Get the show notes for 247 | How to Build Your Team and Define Your Culture with Mike Ganino

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mikeganino #MotivatesTeam #CultureTips #Training #Episode247 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 247_Mike_Ganino_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Our guest and creator of Monday Monday is Arthur Tubman. Tune in to discover how building a successful business is all about creating a 2- way communication street with a resonating community. Find out how Arthur creates meaningful content and why he says skills can be learned and why you shouldn’t worry about them! Focus on training your daily habits! Plus find out why Arthur thinks mentorship and masterminds are crucial to any entrepreneur’s success.

Get the show notes for 246 | How to Build Communities That Drive Business with Arthur Tubman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @imHurricaneAT #Skills #Masterminds #EntrepreneursSuccess #Episode246 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 246_Arthur_Tubman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Our guest, Stefanie Sheehan is the founder of Mastermind Your Launch. We talk about owning who you are to launch a business. This episode is about how to play on your strengths. We also delve into the power of content marketing and how it can accelerate your business. What are your own personal strengths and how will you use them to serve the world?

Get the show notes for 245 | How to Create a Personal Brand with Stefanie Diaz

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#AcceleratesyourBusiness #PersonalStreghts #ContentMarketing #Episode245 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 245_Stefanie_Sheehan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Christine Hassler, author of the book Expectation Hangover gets vulnerable about how she found true happiness. In using the experience of a crisis, she found the excuse to go through a soul transformation. Now she helps others do the same! On this episode, we talk about how the way to do truly impactful work is by answering our own inner calling. It is about understanding that the answers cannot be found anywhere outside of ourselves.

Get the show notes for 244 | From Expectation Hangover to Finding Happiness Within with Christine Hassler

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChristinHassler ‏#Author #Crisis #Happiness #Episode244 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 244_Christine_Hassler_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn’t and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I’ve got going on to help you step up your game.

Get the show notes for 243 | Recap of 2016 with Gene Hammett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ComfortZone #SpecialEpisode #TransformationalChanges #Episode243 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 243_Gene_Hammett_-_Recap_2016_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Have you tried making a habit to accelerate your personal growth? Most of us have but have had difficulty sticking with it. Jen Macquarrie, founder of Bright Habits shares with us the essential elements we need to maintain momentum. We also explore how to mindfully observe the inner dialogue going on in our heads and how to shift into a more empowering mindset.

Get the show notes for 242 | Making a New Success Habit Stick with Jen Macquarrie

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JenMacQuarrie ‏#PersonalGrowth #Mindset #InnerDialogue #Episode242 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 242_Jen_Macquarrie_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Nancy Vogl, founder of the Speaker’s Bureau talks about the power of face to face interaction. In today’s world of ever expanding technological advancement, it’s tempting to take the shortcut and connect with people via email or Facebook. Nancy says, this is WEAK! She is a firm believer in the power of nurturing the connections you wish to make. Tune in to find out how Nancy is currently following up with a list of 380 people- the real way!

Get the show notes for 241 | The Crazy Idea that Changed A Speaker’s Bureau with Nancy Vogl

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @HarleyBooks #FaceInteraction #PowerofNurturing #FirmBeliever #Episode241 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 241_Nancy_Vogl_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Networking is not new, but we all know people that struggle with all kinds of networking. I have connected with Angus Nelson to share the new rules of networking. Angus is the host of the "Up In Your Business" podcast. Discover ways to improve your networking with modern approaches.

Get the show notes for 240 | How to Network – The New Rules with Angus Nelson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @angusnelson #Networking #Business #ModernApproaches #Episode240 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 240_Angus_Nelson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Growth hacking is not a new term. It has become a big topic in today's marketing and scaling conversations. Our guest today is Brad Stevens with Entreholic. We talk about new tools and strategies to accelerate your growth. See how you can use growth hacking in your business.

Get the show notes for 239 | Understanding Growth Hacking with Brad Stevens

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #AccelarateyourBusiness #GrowthHacking #BigTopic #Episode239 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 239_Brad_Stevens_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Living for comfort is a mistake. Yes...if you seek comfort in all that you do, you will fail to grow and navigate the challenges of life. This interview is all about understanding your comfort zone and stepping outside that zone so that you grow. Dr. Liz Bywater is our guest who shares her views on the comfort zone.

Get the show notes for 238 | Getting Out of your Comfort Zone with Dr. Liz Bywater

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @drlizbywater #ComfortZone #Growth #Interview #Episode238 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 238_Dr_Liz_Bywater_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Communication is the backbone of everything we do. It is more than just words. Today's guest is Dr. Nick Morgan. Nick's company is Public Words. He shares insights about communication that will surprise you and help you improve the way you connect with others. Listen to this interview to learn how to communicate at a higher level.

Get the show notes for 237 | The Neuroscience of Communications with Nick Morgan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Communication #Growth #HigherLevel #Episode237 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 237_Nick_Morgan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

What does your Soul have to do with Leadership? Howard Behar is the former President of Starbucks. On this episode, we discuss the connection between the soul and how we lead. How we show up every day is the rewarding challenging we can engage in, in order to remain in tune with life’s work. Howard’s key message is about valuing the people we serve. This is a first and foremost priority that comes before anything else.

Get the show notes for 236 | Starbucks: Filling Your Soul With Howard Behar

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @howardbehar #Priority #Lifeworks #Leadership #Episode236 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 236_Howard_Behar_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

One year later, 48in48.org is pushing into new realms. They are doing another 48 websites for 48 nonprofits this year in Atlanta. And they are also doing another set of 48 websites for another 48 nonprofits in New York. This is a unique episode with so many guests. I interviewed different people involved to get their perspective of this movement. Also Adam Walker and Jeff Hilimire share with me the BIG vision for 48in 48.org. I really think they are crazy rebels for putting it out there and I love them for it.

Get the show notes for 235 | Significance with 48 in 48 – Jeff Hilimire and Adam Walker

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ajwalker ‏@jeffhilimire ‏ #CrazyRebels #48in48 #Movement #Episode235 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 235_48in48Year2_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

We all have times in our lives that force us to question the path we are on. We all have moments that make us choose a new direction. I have seen this for myself. And I have watched it in hundreds of others. This is about reinvention. Our guest today is Mike Pisciotta with Marketing Your Purpose. He shares his moment of reinvention that happened while in jail.

Get the show notes for 234 | Making New Choices with Mike Pisciotta

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @freedomcatalyst #Marketing #Purpose #Reinvention #Episode234 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 234_Mike_Pisciotta_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

In highly competitive markets, it is getting harder and harder to win the business. I specialize in helping companies grow by making them THE choice, not just a choice. This is about standing out and creating a company that does not have competition. This is a solo episode where I share key parts of my speech: Be THE Choice, Not Just A Choice. I give you 3 areas that allow you to win more business and work with more high-value clients. Don't miss this one.

Get the show notes for 233 | Be THE Choice, Not Just a Choice with Gene Hammett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #BEtheCHOICE #SoloEpisode #CompetitiveMarkets #Episode233 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 233_Be_THE_Choice_with_Gene_Hammett_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Do you know the valuation of your company? I think that if even if you were not planning to sell your company soon or even in the next decade that you should know the valuation. My main reason is that understanding what increases the value of the company you have now will make it more profitable now. I interview John Shumate who specializes in valuations for technology and healthcare companies. He shares the essentials to valuations. Check out this episode to understand how to put a value on your company.

Get the show notes for 232 | Valuating Your Business with John Shumate

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JohnShumate_ ‏#Valuation #HealthcareCompanies #UndersatndingValue #Episode232 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 232_John_Shumate_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

What’s your one thing? Today’s guest is Jay Papasan. He is the best selling author of The One Thing where he explores the unexpected simple truth behind impactful results. As entrepreneurs, it is more than common to try and tackle it all – but Jay challenges us to do that ONE thing that will get you soaring. Listen into this podcast to give yourself clarity on what is important in your day to day to-do list.

Get the show notes for 231 | What is Your One Thing with Jay Papasan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jaypapasan ‏#Entrepreneur #BestSellingAuthor #SimpleTruth #Episode231 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 231_Jay_Papasan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Today’s guest and author of Leadership Lessons from a UPS driver is Ron Wallace. Ron emphasized the importance of how true connection is even better than communication. An effective leader does not hold back secrets but rather shares them to gain input and feedback from his team. Ron points out the fundamental principle of giving praise to your team- something that is very simple but has been forgotten. Tune into this episode on the principles of Leadership Connection.  

Get the show notes for 230 | Leadership Communication and Connection with Ron Wallace

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#Leadership #FundamentalPrinciple #LeadershipConnection #Episode230 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 230_Ron_Wallace_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Our Guest today is Tucker Max, CEO and author of Book in a Box. The philosophy at Book in a Box highlights that the best way to get an idea into the world, is through a book. The problem most people face is that books take too much time to write, and the traditional publishing process can be tedious and frustrating. Tucker shares with us the foundational values all authors must have when writing a book.

Get the show notes for 229 | What You Need to Know About Writing a Book with Tucker Max

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@TuckerMax #Author #Values #TraditionalPublishing #Episode229 #Podcasts

Give Leaders in the Trenches a review on iTunes!

 

Direct download: 229_Tucker_Max_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Our guest, Daniel Battan is the founder of “Beyond The Ceiling.” Daniel saw that the problem existent within many entrepreneurs was that they saw a “ceiling” for themselves - or in other words, a limited potential that could be reached. However, the “ceiling” is NOT the ultimate potential one can reach. There is ALWAYS more (think: “the sky”). Beyond The Ceiling is about stepping outside and realising that there is no ceiling in your capabilities. It is unlimited! Daniel brings a very grounded approach that can be used by entrepreneurs.

Get the show notes for 228 | Beyond the Ceiling: Unlimited Potential with Daniel Battan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@DSBatten  ‏#Entrepreneurs # #UltimatePotential #Episode228 #Podcasts


Give Leaders in the Trenches a review on iTunes!

Direct download: 228_Daniel_Batten_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Getting someone to YES is a part of life. It might in business or in your personal life. Have you ever tried to get a 9-year-old to say YES to clean his room? Well, it takes certain skills. Our guest is Matthew Kimberley who shares insights on getting to YES in business. Matthew is a sales master and his wisdom on sales will help you grow your business.

Get the show notes for 227 | Getting to Yes. The Art of Professional Persuasion with Matthew Kimberley

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@mjkimberley ‏#YESinBusiness #SalesMaster #Skills #Episode227 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 227_Matthew_Kimberley_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Today’s guest is best selling author, Russell Brunson. Russell’s mission is about helping small business entrepreneurs start and scale their online companies. His software company ClickFunnels is one of the top super affiliates in the world. Learn how Russell uses his own personality and personal stories to connect with his audience and grow his business. Find out how you can do the same.

Get the show notes for 226 | What is Success? with Russell Brunson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@russellbrunson #BestSellingAuthor #ClickFunnels #PersonalStory #Episode226 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 226_Russell_Brunson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

When you are ready to take your service business to the next level, this is the episode for you. This one is about how to scale your service based business. I chatted with Mandi Ellefson to uncover the key steps to scaling with systems in your business. We talk about the aspecting of scaling that gets in the way too.

Get the show notes for 225 | How to Scale Your Service Business with Mandi Ellefson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@MandiEllefson #KeySteps #ServiceBusiness #ScallingyourBusiness #Episode225 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 225_Mandi_Ellefson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Learning to "Think Bigger" is huge part of your growth at a personal and professional level. I have pulled out the big gun for today's episode. I am honored to interview Sean Stephenson who stands 3 feet tall (and faced so many challenges in his life). Sean shares with us how to think bigger and not let your circumstances dictate how you dream. Thinking bigger is like a muscle that you have to use or you risk losing it.

Get the show notes for 224 | Thinking Bigger From the Amazing 3 Foot Tall Sean Stephenson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@TheSeantourage #ThinkBigger #ProfessionalLevel #Dream #Episode224 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 224_Sean_Stephenson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Today we look at the 3 keys to entrepreneur success. What is really special about this is having John Bowen with me on the podcast. John is considered the #1 coach to financial advisors. He is very targeted with who he serves and we unpack what that means to his business. Listen in to John share how to navigate your path to success.

Get the show notes for 223 | The 3 Keys to Entrepreneur Success with John Bowen

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@SoldnGreenville #PathtoSuccess #FinancialAdvisor #EntrepreneurSuccess #Episode223 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 223_John_Bowen_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Humans are meant to grow. Our guest today is Srini Rao- author of Unmistakable: Why Only Is Better Than Best. In today’s noisy world, Srini shares with us how to be unmistakable in your market. We also talk about the Trap of Success and how the concept of “making it” only slows anyone’s growth process.

Get the show notes for 222 | Interview with the author of Unmistakeable with Srini Rao

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#Author #GrowthProcess #BetterthamtheBest #Episode222 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 222_Srini_Rao_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Most people believe they understand how to nurture prospects into becoming customers. Well, the key word there is "nurture." Most people are talking to everyone with the same message and this is the problem. Today we go deep with Scott Oldford on a framework for marketing that will help you keep each person moving at their individual and personalized pace with your business. Scott is the founder of Infinitus, who creates marketing systems so that businesses can have a predictable flow of quality leads. We look at the evolution of marketing funnels.

Get the show notes for 221 | Leveraging Your Unfair Advantage with Scott Oldford

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏@scottoldford #Nurture #MarketingSystem #QualityLeads #Episode221 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 221_Scott_Oldford_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today's guest is John Livesay who helps entrepreneur's tell their stories. Most if his experience is through raising money for startups, but don't discount the core elements of storytelling even if you aren't raising money.

Get the show notes for 220 | Making the Pitch, Telling Your Story with John Livesay

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Entrepreneur #RaisingMoney #StoryTelling #Episode220 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 220_John_Livesay_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Today’s guest is Jeffrey Hayzlett. He is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network. He is also the author of two bestselling business books, The Mirror TestRunning the Gauntlet. and Think Big, Act Bigger. Tune into this episode to learn how to establish your Conditions of Satisfaction in your both in your business and in your relationships.

Get the show notes for 219 | How to Understand the Power of Conditions of Satisfaction with Jeffrey Hayzlett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JeffreyHayzlett #Relationship #BusinessRadioHost #BestSellingBooks #Episode219 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 219_Jeffery_Hayzlett_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Each and every business has to have sales. This is obvious. However, the sales process we take day in and day out is rarely challenged. Does your business need some new steps to ensure value is the cornerstone of the sales process? Today's guest is Andy Paul. Andy has extensive experience with sales from his work with Silicon Valley start-ups. We talk about sales from a new perspective. Enjoy.

Get the show notes for 218 | Sales Is About Adding Value With Each Step With Andy Paul

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @realAndyPaul #ensurevalue #StartUps #NewPerspective #Episode218 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 218_Andy_Paul_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of Sales Loft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

Get the show notes for 217 | Using Events to Better Serve Your Clients with Kyle Porter

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KylePorterCBS #Relationship #Loyalty #NewPerspective #Episode217 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 217_Kyle_Porter_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Imagine having a power Rolodex full of influencers and market makers. For younger readers, a Rolodex is what we used to keep our contact information in the old days. Today, you probably keep your power Rolodex on your smartphone. Our guest today is Selena Soo with S2 Groupe. Selena is a master at the art of relationships. I pulled out some great stories for you to learn how to connect with influencers and the power of going above and beyond.

Get the show notes for 216 | Business is NOT a Solo Sport – The Art of Relationships with Selena Soo

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @selenasoo #Influencers #MarketMakers #ArtofRelations #Episode216 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 216_Selena_Soo_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Why do some things catch on while others fail? How come certain products or services become more popularized than others? Our guest, Jonah Berger examines the behavioral science behind this topic. He shares with us how people make decisions, how ideas are spread, and how social influence shapes behavior. Also, we will be exploring a more effective way for small businesses to arrive at more calculated and thus successful decision.

Get the show notes for 215 | How to Make Better Decisions Using Social Influence With Jonah Berger

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @j1berger #InfluencersBehavior #PeopleMakeDecisions #SmallBusinesses #Episode215 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 215_Jonah_Berger_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

It’s never too early or too late to start a business.Today’s guest is Caleb Maddix- 14-year-old entrepreneur and founder of Kids 4 Success. His message to us as Leaders is to come from place of SERVICE. Customers are people and if you focus on the fact that they are in fact people, you’ll get more PEOPLE for your business!

Get the show notes for 214 | Business is About Service with 14 Year Old Caleb Maddix

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @CalebMaddix #Leaders #14yearoldEntrepreneur #FounderofKids #Episode214 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 214_Caleb_Maddix_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Tara and her team use a tool called “DISC Personality Assessment” to help people understand themselves better... It’s purpose is to opens up a world of opportunity to develop people on her team. This is a powerful tool to access a high level of awareness on how an individual thinks and processes information. It also gives an awareness of who you are as a Leader.

Get the show notes for 213 | Talent Development with Tara Powers

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @taralpowers ‏#PersonalityAssesment #HighLevelofAwareness #Leaders #Episode213 #Podcasts

Give Leaders in the Trenches a review on iTunes!

 

Direct download: 213_Tara_Powers_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Not many business owners are willing to share with you the mistakes they made in the past. I think it is out of fear of how they will be perceived. I think that sharing our vulnerable areas actually can help us connect to people that want to know you better before doing business with you. Therefore in this episode, I share with you the three mistakes I realized in 2014. One of these has been the catalyst to my own growth in 2014. I hope it will help you. I also give you my pivots too. A pivot is a shift in direction, not a change in strategy. Then I share the successes I have had in 2014 that include some clients, my goals and even what I have done with the podcast. Listen in to the episode and let me know what pivots you have taken from your mistakes.

Get the show notes for 212 | Being a Courageous Leader with Jordann Windschauer

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jordannwind #BusinessOwners #Fear #ConnecttoPeople #Episode212 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 212_Jordann_Winshauer_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Are you busy? Are you pushing yourself to get it all done? Well, most of us a struggling to keep up with the opportunities we have now. And if we are not careful those good opportunties will keep us from what is most essential. Today I talk with Greg McKeown, author of NY Best Selling book, Essentialism: The Disciplined Pursuit of Less. A call to maximize effort and productivity by eliminating the superfluous. We talk about narrowing down your life to the essential.

Get the show notes for 211 | Narrowing It Down to the Essential with Greg McKeown

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GregoryMcKeown #Pushingyourself #MaximizeEffort #Productivity #Episode211 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 211_Greg_Mckeown_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Leading change in any organization is a constant, ever-evolving challenge. This requires the discipline to change and the desire to disrupt. Ryan Estis, a professional speaker, and consultant, offers insights on change and continuing to reinvent leadership. This interview with Ryan goes deep into aspects of leadership we have not delved into before on this show. Listen to this episode to see how leadership drives investment, performance, and growth.

Get the show notes for 210 | Leading Through Change with Ryan Estis

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RyanEstis #ProfessionalSpeaker #Performance #Growth #Episode210 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 210_Ryan_Estis_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Creating a compelling culture of in business is not nice to have. Your culture is essential to the success of the enterprise. I interviewed Dee Ann Turner, VP of Human Resources at Chick-fil-a. Yes the famous brand of chicken sandwiches. Dee Ann shares 5 pillars of culture that you can adopt within your company to create a compelling place to work.

Get the show notes for 209 | Culture Lessons from Chick-fil-a with Dee Ann Turner

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @DeeAnnTurner #SuccessEnterprise #CultureofBusiness #5pillarsofCulture #Episode209 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 209_Dee_Ann_Turner_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

You have heard it before and you will hear it again. Mindset is the foundation of success. As an entrepreneur, mindset is so critically important that if you lack the primary drivers of value creation and growth thinking, you will limit your overall success. Dan Sullivan with Strategic Coach shares a deep look through the entrepreneurial mindset via an exercise to unlock new opportunities. Mindset truly is the foundation of growth, creativity and value creation.

Get the show notes for 208 | Mindset Clarity Exercise with Dan Sullivan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Mindset #NewOpportunities #Entrepreneurs #Episode208 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 208_Dan_Sullivan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Making the shift to massive growth is not luck. It is not all about hard work. You can work hard and never get there. Ron shares how he shifted his thinking to take his company to 7-figure success in 12 months. That is a 400% growth. We share how he stopped working some clients and stopped offering some services to get there. Ron Dod is a Co-founder with Visiture. This interview will give you a play-by-play if you let it.

Get the show notes for 207 | How to Grow Your Business 400% with Ron Dod

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #MassiveGrowth #Visiture #Success #Episode207 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 207_Ron_Dod_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Leadership is a concept that people can easily spout off a definition. The interesting thing is all those definitions will seem right yet incomplete. Leadership is not so easy to describe. Today I unpack "leadership" with Bob Dunham who is the founder of Institue of Generative Leadership. Learn how to get leaders to generate commitments for results that matter.

Get the show notes for 206 | Uncovering the BIG question “What is Leadership?” with Bob Dunham

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bobdunham #Leadership #Founder #GenerateCommitments #Episode206 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 206_Bob_Dunham_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The inner game of leadership and entrepreneurship is discussed often and not many people understand the value of a deep understanding of your thinking. The "understanding" I am talking about is challenging the common patterns. I have a master coach on today's show. Paula Fracasso talks with me about shifting to the 21st century mindset. Discover how to handle the pace of change and uncertainty of the future with me in this episode.

Get the show notes for 205 | Shifting to the 21st Century Mindset with Paula Fracasso

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @PaulaFracasso #Leadership #Entrepreneurship #21stcenturymindset #Episode205 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 205_Paula_Fracasso_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

A company or a person without a vision to a new future is navigating blindly. One of the challenges of leadership is to get the others in the company to follow the vision of the leader. Will Seippel is the CEO of Worthpoint. This company is the largest resource for researching, valuing and buying/selling antiques, art, and vintage collectibles. Will shares how he has learned to enroll team members to the BIG vision of the company. Discover how you can do it too.

Get the show notes for 204 | Engaging Employees in A Shared Vision with Will Seippel

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #VisionofaLeader #BigVision #Leadership #Episode204 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 204_Will_Seippel_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Every CEO faces challenges and has to make decisions about the company. It takes courage to be a strong leader that makes the hard decisions and continues to lead by those decisions. Darryl Lyons, CEO of PAX Financial Group, shares some of his journey as a leader of his teams. Darryl gives you a few practical tips to guiding and leading in today's world.

Get the show notes for 203 | Being a Courageous Leader with Darryl Lyons

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @paxfinancialgrp #StrongLeader #PracticalTips #JourneyasaLeader #Episode203 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 203_Darryl_Lyons_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT