Good leaders know the value of good employees with a specific skill for the job. Great leaders know that you hire people and train for skills.

Todd Nienkerk is the co-founder of Four Kitchens, a digital agency that exploded on the market. Todd shares the value of hiring people that can think through creative and innovative projects for their clients. They don’t just do websites…they create cutting edge, dynamic solutions for their clients.

Get the show notes for 070 Todd Nienkerk | Hiring Right To Scale Your Company

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ToddRoss #Market #HiringPeople #Episode070 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Stress and struggle seem to be part of the deal when running a business, especially when you believe you have to do it all yourself. Jason Long tells us about his life changing moment when his doctor told him that he was killing himself. Jason had to let go of “doing it all” so that he could rebound.

Get the show notes for 076 Jason Long | Learning it the Hard Way with a Serial Entrepreneur

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #RunningABusiness #StressandStruggle #Episode076 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Many people want to start off their businesses so that it reaches a broad segment of the market. They want to reach as many people as possible and they get stuck in that mindset. But oftentimes, that very mindset is what makes becoming a success so difficult, if not impossible.

Get the show notes for 075 Ben Greenfield | 3 Levels Deep to Find Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @bengreenfield #Success #Mindset #Episode075 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Most people believe you have to have a business that attracts huge volumes of people, but in this new age of online business, you create a strong business in a narrow niche.

Jeff Root began his insurance career the traditional way as defined by the thousands of people before him. Jeff knew there was a better way and even a way that allowed him location independence. Jeff figured out how to sell life insurance online and has created a podcast to share his strategies and tips. No matter what business you are in you can learn loads from Jeff and his approach with Modern Life Insurance Selling Podcast.

Get the show notes for 073 Jeff Root | Small Audience, Big Reward

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JeffreyRoot #InsuranceBusiness #StrategiesandSteps #Episode073 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Have you ever dreamed of creating a sideline income (just a bit of money on the side)? Well, Steve Chou thought about it and did it. He didn’t have tons of business experience and was willing to try new approaches. Steve’s e-commerce business began to take off as he prioritized every hour he spent on the business…then his wife quit her job.

Get the show notes for 074 Steve Chou | Taking a Sideline Business to a Six Figure Income

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #SidelineIncome #Approaches #Episode074 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you.

Susan Friedmann, the author of “Riches in Niches”, an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche.

Get the show notes for 069 Susan Friedmann | Riches in Niches-Don’t Let your Fears Stop You

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @nichepreneur #RichesinNiches #Profitable #Episode069 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Most conferences are usually structured the same. We walk way with tons of useful information, but rarely do we build lasting friends or more importantly, transform our businesses because of attending these events. Think back on the last conference you attended…what have you applied to your business? How about the stack of business cards you collected there that just sits on your desk?

Get the show notes for 065 Gene Hammett with Jared Easley and Kimanzi Constable | Work Hard Play Hard Summit in Maui – Part 3

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KimanziC @jaredeasley #Conferences #Business #Episode065 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Failure is part of business. Failure is something that all of us have faced. Even the millionaires and billionaires of our society have encountered failure.Today, we talk with Nick Unsworth who shared how he overcame eleven failures before he found success.

Think about that for a second. Eleven times Nick had to face not being right and losing tons of money. But the key here is how he kept going. In short, it was his inner belief that he could do it. Nick talks about mindset and the amazing mentors in his life to help him find the right steps to real success.

Get the show notes for 067 Nick Unsworth | Why Your Inner Belief is So Important to Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @NickUnsworth #FoundSuccess #AmazingMentors #Episode067 #Podcasts

Give Leaders in the Trenches a review on iTunes!

When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point.

David Meerman Scott, author of many books on Sales and Marketing like “The New Rules of Marketing & PR”, talks about how content creation is changing. He shares specific insights that you can use to attract new clients. Listen in hear for tremendous value and take action on it today.

Get the show notes for 068 David Meerman Scott | On the Web, You Are What You Publish

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dmscott #BestSeller #MarketingandPR #Episode068 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Every business owner I know understands that leadership is a key aspect of growth. Leadership is not the “command and control” type of approach to delegating. Real leadership is so much more.

Our guest today is Janice Marturano, and she shares the four areas of leadership excellence in this interview. Plus, we talk about the two competencies of excellence in leadership. Janice spent more than 30 years being a leader and now her mission is to help others become the leaders they want to be.

Get the show notes for 066 Janice Marturano | The Keys to Practical Leadership and Not Losing Yourself

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JaniceMarturano #RealLeadership #CommandandControl #Episode066 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most people believe they know their target market, but with exploration they see that they don’t have the depth required to book yourself solid.

Get the show notes for 064 Michael Port | There is Nothing MORE Valuable Than Understanding Your Target Market

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #TargetMarket #Audience #Episode064 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Getting RESULTS is not about luck.  It is about your strategy and execution.  To create the right strategy and execute it with effectiveness, you also have to have the right mindset.  This title says it all, because mindset is what shapes the strategies you believe are possible and the actions you take.

Donna Cravotta is the CEO of Social Sage PR.  Donna shares her journey to success and specifics for your own PR.  The journey “out of the trenches” is not easy sometimes, but it is so worth it.

Get the show notes for 063 Donna Cravotta | Mindset Matters the Most in Your Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @DonnaCravotta #GettingResults #Mindset #Episode063 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than 6,000 downloads per month) after only 3 months. He got sponsorship on day 1 and continues to have sponsors that are extremely pleased with their support of the podcast and David. Discover what this can means for your business.

Get the show notes for 062 David Saltzman | Building Your Business in a Narrow Market

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #Journey #Episode062 #Podcasts

Give Leaders in the Trenches a review on iTunes!

This episode is not for business owners that want to be average or mediocre. It is for those special leaders that want to be different and separate themselves from the pack. It is all about “standing out” in your business so that you can attract better customers, get higher fees (profits), and make a greater impact. This episode gives the 7 strategies you need to be specific about if you want to STAND OUT.

Get the show notes for 059 Gene Hammett | How to Stand Out in Business

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #BusinessOwners #StandOut #Episode059 #Podcasts

Give Leaders in the Trenches a review on iTunes!

So many businesses tend to believe that they can serve anyone and everyone. However, if you listen to many episodes here at Leaders in the Trenches, you know that is a huge mistake.

John Cote knew he wanted to focus his services and become a market leader in building websites, creating powerful marketing campaigns and getting amazing results for one target market. This journey has taken John to a place where he is no longer only trading time for money.

Get the show notes for 061 John Cote | How A Digital Agency Found Their Target Market

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @johnwcote #BuildingWebsites #MarketLeader #Episode061 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Too many business owners look to their peers to see what they are doing and how they run their businesses. This thinking creates a whole lot of bland business that struggle, because they look exactly the same to buyers.

Nicole K. Lundy is our guest today and she talks about the truth and lies of personal branding. Nicole escaped the corporate financial world to become and entrepreneur because working in the corporate world stifled who she really was . Nicole truly understands the thinking of those that want to fit in, but want/need to stand out.

Get the show notes for 060 Nicole K Lundy | The Truth Behind Personal Branding

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @NicoleKLundy #BlandBusiness #Entrepreneur #Episode060 #Podcasts

Give Leaders in the Trenches a review on iTunes!

You probably have heard the words in this title before and maybe you have even said the words before “I know what to do, but I am just NOT doing it”. Don’t take my word for it, my guest today is Ben Krueger and I’m going to let him tell you why this is happening.

Get the show notes for 058 Ben Krueger | How To Become An Authority In Any Industry

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BenWKrueger #Business #Entrepreneur #Episode058 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Time is our most valuable resource. You can make more money, but you can’t make more time. Discover the enemies to being productive and why “I D.I.D. I.T” is so important to getting more done. This episode is full of facts and insights plus some helpful tools and a practical exercise.

Get the show notes for 055 Gene Hammett | Get More Done In Less Time

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Productivity #PracticalExercise #Episode055 #Podcasts

Give Leaders in the Trenches a review on iTunes!

How are you using Linkedin? Today we talk about ways that you can increase your effectiveness with this social platform to get more quality leads for your business (and some mistakes to avoid too).

Josh Turner started a company called LinkedSelling to help business owners harness the power of Linkedin. Josh shares tons of practical and actionable today, but we also talk about how he saw this opportunity and got started creating a business around Linkedin. Join us for this conversation so that you can use Linkedin to build relationships with those people that can build your business.

Get the show notes for 056 Josh Turner | Building Relationships with Linkedin

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #LinkedSelling #PowerofLinkedIn #Episode056 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Everybody who has ever started a business has struggled with THIS one thing.  Even today’s guest, Sharon Lechter who has started multiple businesses as well as authored over 20 books ranging from children’s books to financial literacy (including being one of the co-authors of “Rich Dad, Poor Dad”, with Robert Kiyosaki), struggles with this one thing.

Get the show notes for 057 Sharon Lechter | Every Business Owner Goes Through This Struggle

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #OneThing #BusinessStruggle #Episode057 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Tons of business owners get it all wrong. They search for ideas about businesses and analyze business models. At the end of all this research, they usually get what they are looking for…but end up regretting it in the long run.

Ryan Daniel Moran discovered it is best to think of the lifestyle that you want and search for opportunities that “fit” that lifestyle. Ryan discusses how he approaches lifestyle design and how to avoid the trap that so many entrepreneurs fall into without even thinking about it.

Get the show notes for 051 Ryan Daniel Moran | Be Very Intentional about Your Lifestyle Design

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RyanMoran #Entrepreneur #Opportunities #Episode051 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t know how to take the next steps?

Get the show notes for 054 Joleene Moody| Finding Speaking Gigs, It is That Easy

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JoleeneMoody #Wisdom #Insights #Episode054 #Podcasts

Give Leaders in the Trenches a review on iTunes!

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Matthew’s path took a few years, but he knew getting that one anchor client in technology would lead to more value in his work as well as higher profits. Listen for the opportunities that Matthew has now because of his niche.

Get the show notes for 053 Gene Wright | Crowd Funding to Scale Up Your Business

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @CrowdWestGA #Technology #Opportunities #Episode053 #Podcasts

Give Leaders in the Trenches a review on iTunes!

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Get the show notes for 052 Matthew May | Niche, Niche, Niche – the Journey of The Tech CPA

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Technology #CPApowers #Episode052 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients.

This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven years on her community for entrepreneurs and now is doing it again with her podcast.

Get the show notes for 050 Katie Krimitsos |Marketing is Really About Creating A Community

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Customer #IdealClient #Episode050 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market.

Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath.

Get the show notes for 049 Phil McGrath | 3 Principles to Content Strategy Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Authority #HugeBrands #Episode049 #Podcasts.

Give Leaders in the Trenches a review on iTunes!

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding.

Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like “Live! With Kelly and Michael” . This episode is all about standing out and what is possible when you do. Join us in this conversation to get Kristen’s perspective on establishing your personal brand.

Get the show notes for 048 Kristen Brown | Brand Differentiation Is More Than Your USP

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PersonalBrand #AspectofBranding #Episode048 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really.

Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to master the sales conversation.

Get the show notes for 047 Jill Konrath | Mindset of the Masterful Seller

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jillkonrath #SalesConversation #PowerfulLesson #Episode047 #Podcasts

Give Leaders in the Trenches a review on iTunes!

We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies.

Scott Duffy completely understands this, which is how he has been successful enough to take an idea to the point of selling it to Richard Branson. However, Scott had many failures along the way to success. Discover insights about “launching” your business directly from Scott Duffy.

Get the show notes for 046 Scott Duffy | Your Path to Success is Littered in Failure

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @scottduffymedia #Failure #Passion #Episode046 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Everyone’s journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business.

Adam develops social business strategies for corporate executives in the B2B space and he shares some great ways to listen in to your ideal prospects using social media. We even discuss a critical element to success in embracing social media: “What is your capacity for change?”

Get the show notes for 045 Adam Karwoski | Social Business is Conversations and Relationships to Build Trust

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #SocialBusinessStrategy #Passion #Episode045 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that!

After college, her career started in web design, but in 2008, the social media craze pulled her in a new direction. We talk about mindset issues and even the fears Laura faced on her journey to a business centered around “freedom”. Learn from Laura’s ups and downs in this episode.

Get the show notes for 044 Laura Roeder | From Web Designer to a Business Based on Freedom

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #JourneytoBusiness #Freedom #Episode044 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Every expert can give you their “opinion” of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business.

Today, we dive into “follow up” with Patty Farmer who has a defined process for re-connecting with people to build a strong network of relationships. Patty is a master at building deep relationships that eventually pay off. I just love the part about asking better questions…listen in when Patty talks about her process. Patty has also recent won the SWIBA award for social media influencer of the year for 2014 which means she knows what she is talking about.

Get the show notes for 043 Patty Farmer | Follow Up the RIGHT Way to Build Relationships

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GetSocialSavvy #Payoff #BuildingDeepRelationship #Episode043 #Podcasts

Give Leaders in the Trenches a review on iTunes!

The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at conversations.

Today we talk about what you are REALLY selling…it is NOT your services, programs, and packages. Listen in to find out what it is and get the 4 parts to to help you with your enrollment conversations.

Get the show notes for 042 Gene Hammett | Enrollment Conversations that Get You Clients

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #QualityConversation #GrowingCompanies #Episode042 #Podcasts

Give Leaders in the Trenches a review on iTunes!

If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue.

Kim’s story really touched a nerve with me as she talks about the difficulties she has chasing prospects and not having a clear ROI for the work she did do. We dive into the specifics of how Kim changed her mindset first…then how she took practical steps to take her business to a new level. Check out the 3 specific steps she took that changed her business forever.

Get the show notes for 041 Kim Walsh-Phillips | Changing Your Business Forever Starts with Mindset

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KWalshPhillips #Revenue #Mindset #Episode041 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention.

Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on “niching” and that includes the pending publishing of Tad’s new book “The Niching Spiral”. We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hippies. Listen in to the interview as we uncover the critical elements of finding your niche.

Get the show notes for 040 Tad Hargrave | When the Niche is Unclear Everything is a Struggle

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TadHargrave #DeepNiching #NichingSpiral #Episode040 #Podcasts

Give Leaders in the Trenches a review on iTunes!

You will be able to relate Matt’s journey if you have ever had hard times. I know I have. Matt lost it all many years ago by not seeing the SHIFT in the music business. Even though he tells the story of bagging groceries for a friend…he did not let that keep him down. Matt leaped into real estate and through a few pivots there, he has built a strong business with multiple streams of income. You are not define by what happens to you, but by what you do in response to life’s tough times.

Get the show notes for 039 Matt Theriault | Failure Can Be A Catalyst to Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @EpicREInvesting #MusicBusiness #Income #Episode039 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Success in business does not require a website or a big marketing budget. In today’s episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships.

Specifically we talk about strategic relationships that can fuel your business to a new level. Luke shares with you tips about small, intimate events that can put you in a room full of the right people for your business. Even if you are not a coach, you can learn how to fill the room and details on how to make this event truly special.

Get the show notes for 038 Luke Charlton | Cultivating REAL Relationships with Intimate Events

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @lukecharlton #Coaches #Relationship #Episode038 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even if you are not a digital agency, you can benefit from today’s interview.

Gary George started his agency in 1998 and began to focus on his network in the music business. Discover what Gary did from there to “landing the big names” and how he pulled himself out of the trenches.

Get the show notes for 037 Gary George | Landing the BIG Name in your Niche-Not Just for Digital Agency Owners

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GaryGeorge100 #DigitalAgency #LeadersintheTrenches #Episode037 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Becoming known in today’s marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today’s guest, Chris Ducker.

Chris has positioned himself as an authority in the area of outsourcing (which includes virtual assistants) and that has led him “out of the trenches”. Chris has gone through burnouts where he hit the wall within his business which was when he decided to make a major shift in his life and businesses. Discover new insights about Chris and his journey in this episode.

Get the show notes for 036 Chris Ducker | Building Your Personal Brand with 3 Facets

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChrisDucker #Insights #LifeandBusiness #Episode036 #Podcasts

Give Leaders in the Trenches a review on iTunes!

This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve.

Matthew Goldfarb is a master at messaging and he shares with you his insights to create a clear and compelling message in all you do. The statement “the money is in the clarity” really is all parts of your business so listen in to this episode to see how that applies to your business.

Get the show notes for 035 Matthew Goldfarb | The Money is in the Clarity

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mattsgoldfarb #KickOff #MasteratMessaging #Episode035 #Podcasts

Give Leaders in the Trenches a review on iTunes!

In more than 30 episodes at Leaders in the Trenches, we have talked about “target market” and the value that it offers the companies that really understand the audience they serve. We have talked to coaches, consultants, designers, marketers, authors, speakers and more to hear of their struggles before knowing their target market and the successes after the WORK to discover their own target markets. There are 3 stages that you must move through to realize the benefits we talk about here.

Get the show notes for 034 Gene Hammett | Discovering Your Real Target Market

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #TargetMarket #Episode034 #Podcasts

Give Leaders in the Trenches a review on iTunes!