Leaders in the Trenches

Not many business owners are willing to share with you the mistakes they made in the past. I think it is out of fear of how they will be perceived. I think that sharing our vulnerable areas actually can help us connect with people that want to know you better before doing business with you. Therefore in this episode, I share with you the three mistakes I realized in 2014. One of these has been the catalyst for my own growth in 2014. I hope it will help you. I also give you my pivots too. A pivot is a shift in direction, not a change in strategy. Then I share the successes I have had in 2014 that include some clients, my goals and even what I have done with the podcast. Listen in to the episode and let me know what pivots you have taken from your mistakes.

Get the show notes for 117 | Mistakes, Pivots and Successes in 2014 with Gene Hammett

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Direct download: 117_Gene_Hammett_Mistakes_Pivots_and_Success_in_2014-final.mp3
Category:general -- posted at: 6:56am EST

It is common to hear people say “tell stories” to engage the listener. It is totally true. And yet rarely do you find the right story format to really impact your customer acquisition. Maggie Patterson is an expert storyteller and the best part is she shares her secrets about how to frame the story to help you acquire more customers. Maggie talks about what most people get wrong when telling their stories so make sure you don’t miss this episode. Discover the new rules of marketing beyond hero’s journey.

Get the show notes for 116 | The Importance of Story Telling in Customer Growth with Maggie Patterson

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Direct download: 116_Maggie_Patterson-final.mp3
Category:general -- posted at: 11:50pm EST

Waiting for referrals or waiting for the market to change are just two ways that entrepreneurs get stuck in their comfort zone. This is a wake up call with Chris Hogan. Chris is part of the EntreLeadership team with Dave Ramsey and a regular contributor for the EntreLeadership podcast. Chris is a renowned speaker on leadership and financial education. We discuss the dangers of getting stuck in “comfort” and how to make the shift to significance. Chris also shares three simple and straightforward steps to financial freedom.

Get the show notes for 115 | Breaking From Comfortable to Significance with Chris Hogan

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Direct download: 115_Chirs_Hogan-final.mp3
Category:general -- posted at: 6:48pm EST

Many people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.”

Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg

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Direct download: 114_Bob_Burg-final.mp3
Category:general -- posted at: 11:24pm EST

Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- “Start With Why.” Simon and David have been taking this concept of “the WHY” to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY.

Get the show notes for 113 | Discovering Your Big Why with David Mead

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Direct download: 113_David_Mead-final.mp3
Category:general -- posted at: 10:24am EST

If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the “advocate” is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business.

Get the show notes for 112 | How To Eliminate The Sales Process with Jack Mize

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Direct download: 112_Jack_Mize-final.mp3
Category:general -- posted at: 12:50am EST

Adding new customers is the name of the game. There are many moving parts to growing a SAAS (Software As A Service) business to add those new customers. It takes savvy marketing and the ability to really solve a problem. Sujan Patel, VP of Marketing for When I Work, talks about the challenges of onboarding trial users-what not to do and the important aspects of success. Sujan shares the ins and outs he has learned to add 250,000 users in four years. Discover the fine line in marketing that Sujan had to learn the hard way.

Get the show notes for 111 | Overcoming the Challenges of Customer Onboarding with Sujan Patel

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Direct download: 111_Sujan_Patel-final.mp3
Category:general -- posted at: 11:23am EST

Understanding the strengths you have will help you grow your business faster than your weaknesses. When you develop your strengths to a point of mastery, you increase your chances of success. Scott Barlow with Happen to your Career shares how your strengths become the foundation to grow and move to higher levels of success. Listen in to understand and develop your strengths with this episode.

Get the show notes for 110 | Understanding and Developing Your Strengths with Scott Barlow

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Direct download: 110_Scott_Barlow-final.mp3
Category:general -- posted at: 1:20am EST

All leaders have a vision of the future that filters out distractions that come along with being an entrepreneur. Many times the vision does not come with the “how” of accomplishing it, because what they see is so big. Today, my guest Carolina Albano from Wholly Pops had a vision of a bright future where our children are empowered by natural food and healthy choices. Carolina’s journey has not been easy and her time in the trenches continues, but I wanted to share her story with you to inspire you to envision bigger where you don’t get stuck in the “how.” See how Carolina’s 100 year vision allowed her to break free of the trap of a job and become a social entrepreneur. After listening, check out the videos on The Wholly Pops KickStarter campaign.

Get the show notes for 096 Carolina Albano | Using a 100 Year Vision to Drive You to Greatness

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Direct download: 096_Carolina_Albano_-_final.mp3
Category:general -- posted at: 3:15am EST

Content marketing is all the rage. To some people it’s just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don’t publish.

Get the show notes for 095 Gene Hammett | Why Content Marketing Is Not the Silver Bullet

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Direct download: 095_Gene_Hammett_-_final.mp3
Category:general -- posted at: 11:06pm EST

Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear.

Get the show notes for 094 Wes Schaeffer | Do You Believe Sales is a Dirty Word?

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Direct download: 094_Wes_Schaeffer_-_final.mp3
Category:general -- posted at: 10:45am EST

Many people have misconceptions about events. Not all events are three days and hundreds or thousands of people. In fact, events come in all sizes. Today we talk about small intimate events that can boost your business. Abbie Burhans with Event Foundations has worked in the hospitality industry for years and she now helps coaches (and others) organize their small events to showcase their brilliance. Listen in to this episode for a dose of creativity to grow your business.

Get the show notes for 092 Abbie Burhans | The Power of Connecting Through a Live Event

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Direct download: 092_Abbie_Burhans-final.mp3
Category:general -- posted at: 1:18pm EST

Many entrepreneurs hold the common belief that “trying harder” will lead them to personal and financial success. They continue to try harder even though results are lacking. “Trying Harder” is not the solution. In fact, trying harder is the problem, because it keeps you from seeing what you need to see. Emily Chase Smith shares her journey from being a bankruptcy lawyer to becoming Financially Savvy. Emily talks about how she used to work harder to find her way (sound familiar?) to discovering the power of stepping back and gaining a new perspective.

Get the show notes for 091 Emily Chase Smith | Trying Harder Is Not The Solution, It Is The Problem

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Direct download: 091_Emily_Chase_Smith-final.mp3
Category:general -- posted at: 6:02pm EST

I love podcasts. But I love being a podcaster even more. This is the best decision I have ever made for my business marketing and lead generation. There are so many advantages to having your audience listen to your voice (typically without the distraction of a screen). Where do you listen to podcasts? See what I mean. Listen in to this episode where I share how podcasting is creating “super fans” and what that means they are connecting with the audience in a deeper way than other platforms can offer. Also register for the next webinar on my podcast system (the tools, steps and tricks). Go to this URL for the next training: http://leadersinthetrenches.com/podcast.

Get the show notes for 089 Gene Hammett | Power of Podcasting

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Direct download: 089_Power_of_Podcasting_-_final.mp3
Category:general -- posted at: 1:52am EST

Entrepreneurs get into business because of a skill and to solve problems. However, they rarely think of the mindset of being an entrepreneur. Your inner beliefs, values and possibility is all contained in your mindset. Michael Gerber, author of The E-Myth Revisited , shares his insights on being a successful entrepreneur. This episode dives deep into the thinking and the limitations we set for ourselves.

Get the show notes for 088 Michael Gerber | Entrepreneur, Do You Know How Broken Your Mindset Is?

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Direct download: 088_Michael_Gerber_-_final.mp3
Category:general -- posted at: 1:42am EST

Building a business is not easy because there are so many skills, talents and other factors that impact your success. There are challenges that impede you and most of them are not external factors. Dr. Carri Drzyzga shares how a “true” coach has changed her trajectory of her business. Discover why Dr. Carri got a coach and see what that can do for you. Join me in the interview on Leaders in the Trenches.

Get the show notes for 087 Dr Carri Drzyzga | The True Value of a Business Coach

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Direct download: 087_Carri_Drzyzga-final.mp3
Category:general -- posted at: 5:16am EST

Do you know what keeps you from charging more for your services (and products)? In this episode, Joan Sotkin shares her discoveries that require your attention if you want to raise your pricing options. We talk about how emotions relate to money and even talk about the fear that it evokes. Join us for this episode, especially if you want to make more money.

Get the show notes for 086 Joan Sotkin | What To Do To Charge More For Your Services

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Category:general -- posted at: 2:54am EST

Many people use the terms branding and marketing interchangeably. There is a difference…a BIG difference actually. Re Perez with Branding for the People shares his view of branding.

Get the show notes for 085 Re Perez | Branding is not Marketing

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Category:general -- posted at: 4:34pm EST

Yes, I had to put the word SEX in the title. In fact, this is a first here at Leaders in the Trenches. Its the first time we have ever discussed sex and we talk about it throughout the whole episode. Don’t worry…it’s not just for shock value either…SEX is a big part of this episode.

Get the show notes for 084 Tony and Alisa DiLorenzo | What does Sex have to do with Business?

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Direct download: 084_Tony_and_Alisa-final.mp3
Category:general -- posted at: 4:19pm EST

You can tell tons about people by the excuses they give you about their business and life. You can tell if they see the scarcity in everything or the abundance.

Jason Hartman has reached a level of success that many business owners dream of. He has been able to create enough wealth in his life to start a foundation for deserving kids to give them “financial awareness” (a missing element in our schools today). Listen to this episode to hear Jason share his journey to success despite the challenges along the way.

Get the show notes for 083 Jason Hartman | Life of Abundance

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Direct download: 083_Jason_Hartman-final.mp3
Category:general -- posted at: 2:49pm EST

Let me let you in on a secret. Are you ready? There is no “one thing” that will turn your business around. A business is a collection of systems, processes and of course, people. You can’t just fix one thing or buy one tool and it all turns around.

Get the show notes for 082 Susan Baroncini-Moe | There Is No Silver Bullet in Business

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Direct download: 082_Susan_Baroncini-Moe-final.mp3
Category:general -- posted at: 1:10pm EST

Who do you have in your life that helps you see another perspective? Who do you have that holds you accountable? Who do you have that shares wisdom and insights with you when you need it most? For sports fans out there…think about the role of the coach for every professional team in the world.

Get the show notes for 080 Monique Caradine | Every Winner Has a Coach

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Direct download: 080_Monique_Caradine-final.mp3
Category:general -- posted at: 12:07pm EST

Taking contract work to make ends meet…burning the midnight oil with freelance clients…balancing work and family…living with stress all the time.  Does this story sound similar to yours?

Get the show notes for 079 Jeremiah Claybrooks | The Story of Struggle to Success

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Direct download: 079_Jeremiah_Claybrooks-final.mp3
Category:general -- posted at: 11:45am EST

Every business owner struggles in the beginning to bring in revenue. They tend to lean on friends and their network. But as quickly as you can, you must find your sweet spot in business.

This is exactly what Michael Stelzner did when he launched his digital agency to make it into a big success. We also discuss being ‘in the trenches” in his business now, Social Media Examiner. Michael opens up in this episode and shares his journey of blood, sweat, tears, failures, and fears.

Get the show notes for 078 Michael Stelzner | Finding Your Sweet Spot

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Direct download: 078_Michael_Stelzner-final.mp3
Category:general -- posted at: 2:42am EST

A motivational speaker, self-help author and success mentor. He has helped countless individuals and businesses reach their goals through a wide range of effective, life-changing strategies. He invests his work with an unwavering dedication to the success of his students in various facets of their lives and careers.

Get the show notes for 077 Shannon Graham | Believe in Yourself – The Top Mindset

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Category:general -- posted at: 10:15am EST

When you understand the value of an “audience” to your business your life will change. You won’t see just numbers and sales, you will see the people. You will see the problems they have and see the solutions they need.

Get the show notes for 081 David Hooper | The Keys to Building Your Audience

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Category:general -- posted at: 1:13am EST

You must, must, must know where you are going. The vision that you see is essential to achieving your goals. Billy Boughey started his business with a vision that pulled him through his goals. Billy wanted to create unique experiences in all the events he was involved with.

Get the show notes for 072 Billy Boughey | Beginning With The End In Mind

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Category:general -- posted at: 11:21pm EST

Why do some businesses take off and others get stuck? This is a big question that really perplexes so many people. It really comes down to two parts. The first we discuss in this episode which are the fundamentals to business, specifically “who do your serve”. The second is speed of implementation. However, if you don’t have the these fundamentals in place…you will likely be chasing the wrong strategy. Listen in to discover what you can do to find out more about getting rich in the niche. This is so much more than just money.

Get the show notes for 071 Gene Hammett |Get Rich in the Niche

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Direct download: 071_Gene_Hammett_Get_Riche_in_the_Niche_01-final.mp3
Category:general -- posted at: 2:46pm EST

Good leaders know the value of good employees with a specific skill for the job. Great leaders know that you hire people and train for skills.

Todd Nienkerk is the co-founder of Four Kitchens, a digital agency that exploded on the market. Todd shares the value of hiring people that can think through creative and innovative projects for their clients. They don’t just do websites…they create cutting edge, dynamic solutions for their clients.

Get the show notes for 070 Todd Nienkerk | Hiring Right To Scale Your Company

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Direct download: 070_Todd_Nienkirk-01_final.mp3
Category:general -- posted at: 6:07am EST

Stress and struggle seem to be part of the deal when running a business, especially when you believe you have to do it all yourself. Jason Long tells us about his life changing moment when his doctor told him that he was killing himself. Jason had to let go of “doing it all” so that he could rebound.

Get the show notes for 076 Jason Long | Learning it the Hard Way with a Serial Entrepreneur

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Category:general -- posted at: 6:41am EST

Many people want to start off their businesses so that it reaches a broad segment of the market. They want to reach as many people as possible and they get stuck in that mindset. But oftentimes, that very mindset is what makes becoming a success so difficult, if not impossible.

Get the show notes for 075 Ben Greenfield | 3 Levels Deep to Find Success

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Category:general -- posted at: 6:01am EST

Most people believe you have to have a business that attracts huge volumes of people, but in this new age of online business, you create a strong business in a narrow niche.

Jeff Root began his insurance career the traditional way as defined by the thousands of people before him. Jeff knew there was a better way and even a way that allowed him location independence. Jeff figured out how to sell life insurance online and has created a podcast to share his strategies and tips. No matter what business you are in you can learn loads from Jeff and his approach with Modern Life Insurance Selling Podcast.

Get the show notes for 073 Jeff Root | Small Audience, Big Reward

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Category:general -- posted at: 12:56pm EST

Have you ever dreamed of creating a sideline income (just a bit of money on the side)? Well, Steve Chou thought about it and did it. He didn’t have tons of business experience and was willing to try new approaches. Steve’s e-commerce business began to take off as he prioritized every hour he spent on the business…then his wife quit her job.

Get the show notes for 074 Steve Chou | Taking a Sideline Business to a Six Figure Income

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Category:general -- posted at: 12:49pm EST

Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you.

Susan Friedmann, the author of “Riches in Niches”, an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche.

Get the show notes for 069 Susan Friedmann | Riches in Niches-Don’t Let your Fears Stop You

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Direct download: 069_Susan_Friedmann-final.mp3
Category:general -- posted at: 1:50am EST

Most conferences are usually structured the same. We walk way with tons of useful information, but rarely do we build lasting friends or more importantly, transform our businesses because of attending these events. Think back on the last conference you attended…what have you applied to your business? How about the stack of business cards you collected there that just sits on your desk?

Get the show notes for 065 Gene Hammett with Jared Easley and Kimanzi Constable | Work Hard Play Hard Summit in Maui – Part 3

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Category:general -- posted at: 2:26pm EST

Failure is part of business. Failure is something that all of us have faced. Even the millionaires and billionaires of our society have encountered failure.Today, we talk with Nick Unsworth who shared how he overcame eleven failures before he found success.

Think about that for a second. Eleven times Nick had to face not being right and losing tons of money. But the key here is how he kept going. In short, it was his inner belief that he could do it. Nick talks about mindset and the amazing mentors in his life to help him find the right steps to real success.

Get the show notes for 067 Nick Unsworth | Why Your Inner Belief is So Important to Success

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Category:general -- posted at: 5:49am EST

When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point.

David Meerman Scott, author of many books on Sales and Marketing like “The New Rules of Marketing & PR”, talks about how content creation is changing. He shares specific insights that you can use to attract new clients. Listen in hear for tremendous value and take action on it today.

Get the show notes for 068 David Meerman Scott | On the Web, You Are What You Publish

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Category:general -- posted at: 5:31am EST

Every business owner I know understands that leadership is a key aspect of growth. Leadership is not the “command and control” type of approach to delegating. Real leadership is so much more.

Our guest today is Janice Marturano, and she shares the four areas of leadership excellence in this interview. Plus, we talk about the two competencies of excellence in leadership. Janice spent more than 30 years being a leader and now her mission is to help others become the leaders they want to be.

Get the show notes for 066 Janice Marturano | The Keys to Practical Leadership and Not Losing Yourself

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Category:general -- posted at: 4:49am EST

Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most people believe they know their target market, but with exploration they see that they don’t have the depth required to book yourself solid.

Get the show notes for 064 Michael Port | There is Nothing MORE Valuable Than Understanding Your Target Market

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Direct download: 064_Michael_Port-final.mp3
Category:general -- posted at: 12:21pm EST

Getting RESULTS is not about luck.  It is about your strategy and execution.  To create the right strategy and execute it with effectiveness, you also have to have the right mindset.  This title says it all, because mindset is what shapes the strategies you believe are possible and the actions you take.

Donna Cravotta is the CEO of Social Sage PR.  Donna shares her journey to success and specifics for your own PR.  The journey “out of the trenches” is not easy sometimes, but it is so worth it.

Get the show notes for 063 Donna Cravotta | Mindset Matters the Most in Your Success

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Direct download: 063_Donna_Cravotta-final.mp3
Category:general -- posted at: 12:36am EST

Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than 6,000 downloads per month) after only 3 months. He got sponsorship on day 1 and continues to have sponsors that are extremely pleased with their support of the podcast and David. Discover what this can means for your business.

Get the show notes for 062 David Saltzman | Building Your Business in a Narrow Market

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Direct download: 062_David_Saltzman-final.mp3
Category:general -- posted at: 8:00am EST

This episode is not for business owners that want to be average or mediocre. It is for those special leaders that want to be different and separate themselves from the pack. It is all about “standing out” in your business so that you can attract better customers, get higher fees (profits), and make a greater impact. This episode gives the 7 strategies you need to be specific about if you want to STAND OUT.

Get the show notes for 059 Gene Hammett | How to Stand Out in Business

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Direct download: 059_WHPH_Summit-final.mp3
Category:general -- posted at: 12:33pm EST

So many businesses tend to believe that they can serve anyone and everyone. However, if you listen to many episodes here at Leaders in the Trenches, you know that is a huge mistake.

John Cote knew he wanted to focus his services and become a market leader in building websites, creating powerful marketing campaigns and getting amazing results for one target market. This journey has taken John to a place where he is no longer only trading time for money.

Get the show notes for 061 John Cote | How A Digital Agency Found Their Target Market

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @johnwcote #BuildingWebsites #MarketLeader #Episode061 #Podcasts

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Direct download: 061_John_Cote-final.mp3
Category:general -- posted at: 2:19am EST

Too many business owners look to their peers to see what they are doing and how they run their businesses. This thinking creates a whole lot of bland business that struggle, because they look exactly the same to buyers.

Nicole K. Lundy is our guest today and she talks about the truth and lies of personal branding. Nicole escaped the corporate financial world to become and entrepreneur because working in the corporate world stifled who she really was . Nicole truly understands the thinking of those that want to fit in, but want/need to stand out.

Get the show notes for 060 Nicole K Lundy | The Truth Behind Personal Branding

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Direct download: 060_Nicole_K_Lundy-final.mp3
Category:general -- posted at: 2:10am EST

You probably have heard the words in this title before and maybe you have even said the words before “I know what to do, but I am just NOT doing it”. Don’t take my word for it, my guest today is Ben Krueger and I’m going to let him tell you why this is happening.

Get the show notes for 058 Ben Krueger | How To Become An Authority In Any Industry

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BenWKrueger #Business #Entrepreneur #Episode058 #Podcasts

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Direct download: 058_Ben_Kruger-final.mp3
Category:general -- posted at: 2:16am EST

Time is our most valuable resource. You can make more money, but you can’t make more time. Discover the enemies to being productive and why “I D.I.D. I.T” is so important to getting more done. This episode is full of facts and insights plus some helpful tools and a practical exercise.

Get the show notes for 055 Gene Hammett | Get More Done In Less Time

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Direct download: 055_Gene_Hammett_-_Get_More_Done_in_Less_Time-final.mp3
Category:general -- posted at: 2:02am EST

How are you using Linkedin? Today we talk about ways that you can increase your effectiveness with this social platform to get more quality leads for your business (and some mistakes to avoid too).

Josh Turner started a company called LinkedSelling to help business owners harness the power of Linkedin. Josh shares tons of practical and actionable today, but we also talk about how he saw this opportunity and got started creating a business around Linkedin. Join us for this conversation so that you can use Linkedin to build relationships with those people that can build your business.

Get the show notes for 056 Josh Turner | Building Relationships with Linkedin

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #LinkedSelling #PowerofLinkedIn #Episode056 #Podcasts

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Direct download: 056_Josh_turner-final.mp3
Category:general -- posted at: 2:57am EST

Everybody who has ever started a business has struggled with THIS one thing.  Even today’s guest, Sharon Lechter who has started multiple businesses as well as authored over 20 books ranging from children’s books to financial literacy (including being one of the co-authors of “Rich Dad, Poor Dad”, with Robert Kiyosaki), struggles with this one thing.

Get the show notes for 057 Sharon Lechter | Every Business Owner Goes Through This Struggle

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #OneThing #BusinessStruggle #Episode057 #Podcasts

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Direct download: 057_Sharon_Lecther-final.mp3
Category:general -- posted at: 2:08pm EST

Tons of business owners get it all wrong. They search for ideas about businesses and analyze business models. At the end of all this research, they usually get what they are looking for…but end up regretting it in the long run.

Ryan Daniel Moran discovered it is best to think of the lifestyle that you want and search for opportunities that “fit” that lifestyle. Ryan discusses how he approaches lifestyle design and how to avoid the trap that so many entrepreneurs fall into without even thinking about it.

Get the show notes for 051 Ryan Daniel Moran | Be Very Intentional about Your Lifestyle Design

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RyanMoran #Entrepreneur #Opportunities #Episode051 #Podcasts

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Direct download: 051_Ryan_Daniel_Moran-complete-final.mp3
Category:general -- posted at: 1:50pm EST

Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t know how to take the next steps?

Get the show notes for 054 Joleene Moody| Finding Speaking Gigs, It is That Easy

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Direct download: 054_Joleene_Moody-complete-final.mp3
Category:general -- posted at: 3:04am EST

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Matthew’s path took a few years, but he knew getting that one anchor client in technology would lead to more value in his work as well as higher profits. Listen for the opportunities that Matthew has now because of his niche.

Get the show notes for 053 Gene Wright | Crowd Funding to Scale Up Your Business

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Direct download: 053_Gene_Wright-complete-final.mp3
Category:general -- posted at: 2:43am EST

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Get the show notes for 052 Matthew May | Niche, Niche, Niche – the Journey of The Tech CPA

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Technology #CPApowers #Episode052 #Podcasts

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Direct download: 052_Matthew_May-complete-final.mp3
Category:general -- posted at: 2:18am EST

Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients.

This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven years on her community for entrepreneurs and now is doing it again with her podcast.

Get the show notes for 050 Katie Krimitsos |Marketing is Really About Creating A Community

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Customer #IdealClient #Episode050 #Podcasts

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Direct download: 050_Katie_Krimitsos-complete_copy-final.mp3
Category:general -- posted at: 1:51am EST

Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market.

Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath.

Get the show notes for 049 Phil McGrath | 3 Principles to Content Strategy Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Authority #HugeBrands #Episode049 #Podcasts.


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Direct download: 049_Phil_McGrath-complete_copy-final.mp3
Category:general -- posted at: 12:37am EST

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding.

Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like “Live! With Kelly and Michael” . This episode is all about standing out and what is possible when you do. Join us in this conversation to get Kristen’s perspective on establishing your personal brand.

Get the show notes for 048 Kristen Brown | Brand Differentiation Is More Than Your USP

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PersonalBrand #AspectofBranding #Episode048 #Podcasts

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Direct download: 048_Kristen_Brown-complete-final.mp3
Category:general -- posted at: 12:28am EST

Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really.

Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to master the sales conversation.

Get the show notes for 047 Jill Konrath | Mindset of the Masterful Seller

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jillkonrath #SalesConversation #PowerfulLesson #Episode047 #Podcasts

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Direct download: 047_Jill_Konrath-complete-_final.mp3
Category:general -- posted at: 4:48am EST

We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies.

Scott Duffy completely understands this, which is how he has been successful enough to take an idea to the point of selling it to Richard Branson. However, Scott had many failures along the way to success. Discover insights about “launching” your business directly from Scott Duffy.

Get the show notes for 046 Scott Duffy | Your Path to Success is Littered in Failure

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @scottduffymedia #Failure #Passion #Episode046 #Podcasts

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Direct download: 046_Scott_Duffy-complete-final.mp3
Category:general -- posted at: 2:33am EST

Everyone’s journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business.

Adam develops social business strategies for corporate executives in the B2B space and he shares some great ways to listen in to your ideal prospects using social media. We even discuss a critical element to success in embracing social media: “What is your capacity for change?”

Get the show notes for 045 Adam Karwoski | Social Business is Conversations and Relationships to Build Trust

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #SocialBusinessStrategy #Passion #Episode045 #Podcasts

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Direct download: 045_Adam_Karwoski-complete-final.mp3
Category:general -- posted at: 2:18am EST

Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that!

After college, her career started in web design, but in 2008, the social media craze pulled her in a new direction. We talk about mindset issues and even the fears Laura faced on her journey to a business centered around “freedom”. Learn from Laura’s ups and downs in this episode.

Get the show notes for 044 Laura Roeder | From Web Designer to a Business Based on Freedom

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #JourneytoBusiness #Freedom #Episode044 #Podcasts

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Direct download: 044_Laura_Roeder-final.mp3
Category:general -- posted at: 12:29am EST

Every expert can give you their “opinion” of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business.

Today, we dive into “follow up” with Patty Farmer who has a defined process for re-connecting with people to build a strong network of relationships. Patty is a master at building deep relationships that eventually pay off. I just love the part about asking better questions…listen in when Patty talks about her process. Patty has also recent won the SWIBA award for social media influencer of the year for 2014 which means she knows what she is talking about.

Get the show notes for 043 Patty Farmer | Follow Up the RIGHT Way to Build Relationships

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GetSocialSavvy #Payoff #BuildingDeepRelationship #Episode043 #Podcasts

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Direct download: 043_Patty_Farmer-complete_-updated-2_copy-final.mp3
Category:general -- posted at: 12:26am EST

The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at conversations.

Today we talk about what you are REALLY selling…it is NOT your services, programs, and packages. Listen in to find out what it is and get the 4 parts to to help you with your enrollment conversations.

Get the show notes for 042 Gene Hammett | Enrollment Conversations that Get You Clients

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #QualityConversation #GrowingCompanies #Episode042 #Podcasts

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Direct download: 042_Gene_Hammett-Enrollment_Conversations_final.mp3
Category:general -- posted at: 1:03am EST

If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue.

Kim’s story really touched a nerve with me as she talks about the difficulties she has chasing prospects and not having a clear ROI for the work she did do. We dive into the specifics of how Kim changed her mindset first…then how she took practical steps to take her business to a new level. Check out the 3 specific steps she took that changed her business forever.

Get the show notes for 041 Kim Walsh-Phillips | Changing Your Business Forever Starts with Mindset

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Direct download: 041_Kim_Walsh_Phillips-final.mp3
Category:general -- posted at: 1:29pm EST

Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention.

Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on “niching” and that includes the pending publishing of Tad’s new book “The Niching Spiral”. We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hippies. Listen in to the interview as we uncover the critical elements of finding your niche.

Get the show notes for 040 Tad Hargrave | When the Niche is Unclear Everything is a Struggle

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TadHargrave #DeepNiching #NichingSpiral #Episode040 #Podcasts

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Direct download: 040_Tad_Hargrave-FINAL.mp3
Category:general -- posted at: 5:26am EST

You will be able to relate Matt’s journey if you have ever had hard times. I know I have. Matt lost it all many years ago by not seeing the SHIFT in the music business. Even though he tells the story of bagging groceries for a friend…he did not let that keep him down. Matt leaped into real estate and through a few pivots there, he has built a strong business with multiple streams of income. You are not define by what happens to you, but by what you do in response to life’s tough times.

Get the show notes for 039 Matt Theriault | Failure Can Be A Catalyst to Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @EpicREInvesting #MusicBusiness #Income #Episode039 #Podcasts

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Direct download: 039_Matt_Theriault-complete_FINAL.mp3
Category:general -- posted at: 1:02pm EST

Success in business does not require a website or a big marketing budget. In today’s episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships.

Specifically we talk about strategic relationships that can fuel your business to a new level. Luke shares with you tips about small, intimate events that can put you in a room full of the right people for your business. Even if you are not a coach, you can learn how to fill the room and details on how to make this event truly special.

Get the show notes for 038 Luke Charlton | Cultivating REAL Relationships with Intimate Events

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @lukecharlton #Coaches #Relationship #Episode038 #Podcasts

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Direct download: 038_Luke_Charlton_FINAL.mp3
Category:general -- posted at: 10:52am EST

Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even if you are not a digital agency, you can benefit from today’s interview.

Gary George started his agency in 1998 and began to focus on his network in the music business. Discover what Gary did from there to “landing the big names” and how he pulled himself out of the trenches.

Get the show notes for 037 Gary George | Landing the BIG Name in your Niche-Not Just for Digital Agency Owners

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GaryGeorge100 #DigitalAgency #LeadersintheTrenches #Episode037 #Podcasts

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Direct download: 037_Gary_George-complete_FINAL.mp3
Category:general -- posted at: 9:04am EST

Becoming known in today’s marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today’s guest, Chris Ducker.

Chris has positioned himself as an authority in the area of outsourcing (which includes virtual assistants) and that has led him “out of the trenches”. Chris has gone through burnouts where he hit the wall within his business which was when he decided to make a major shift in his life and businesses. Discover new insights about Chris and his journey in this episode.

Get the show notes for 036 Chris Ducker | Building Your Personal Brand with 3 Facets

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChrisDucker #Insights #LifeandBusiness #Episode036 #Podcasts

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Direct download: 036_Chris_Ducker_EDITED.mp3
Category:general -- posted at: 2:58pm EST

This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve.

Matthew Goldfarb is a master at messaging and he shares with you his insights to create a clear and compelling message in all you do. The statement “the money is in the clarity” really is all parts of your business so listen in to this episode to see how that applies to your business.

Get the show notes for 035 Matthew Goldfarb | The Money is in the Clarity

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mattsgoldfarb #KickOff #MasteratMessaging #Episode035 #Podcasts

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Direct download: 035_Matthew_Goldfarb-final.mp3.wav
Category:general -- posted at: 12:43am EST

In more than 30 episodes at Leaders in the Trenches, we have talked about “target market” and the value that it offers the companies that really understand the audience they serve. We have talked to coaches, consultants, designers, marketers, authors, speakers and more to hear of their struggles before knowing their target market and the successes after the WORK to discover their own target markets. There are 3 stages that you must move through to realize the benefits we talk about here.

Get the show notes for 034 Gene Hammett | Discovering Your Real Target Market

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Success #TargetMarket #Episode034 #Podcasts

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Direct download: 034_Gene_Hammett_-_Discovering_Your_Real_Target_Market_all_copy.mp3
Category:general -- posted at: 2:25pm EST

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