Leaders in the Trenches

Fast growth companies understand the value of core values, purpose and people that allow for the culture to support the growth. Hiring right and developing leaders from within becomes critically important. My guest today is Bob Ruffalo, CEO of Impact Branding and Design. Bob shares how his use of Internal Brand Ambassadors impacts more than growth, but the growth of the people too.

Get the show notes for 303 | The Brand Ambassador Series: CEO of Impact, Bob Ruffolo

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @BobRuffolo ‏and @GeneHammett #growth #leaders #Branding

Give Leaders in the Trenches a review on iTunes!

Direct download: 303_Bob_Ruffolo_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Ron McMurtie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their specialty, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Get the show notes for 302 | The Brand Ambassador Series: CMO of Sage

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ronmcmurtrie ‏and @GeneHammett #journey #clients #Marketing

Give Leaders in the Trenches a review on iTunes!

Direct download: 302_Ron_McMutrie_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Get the show notes for 301 | The Brand Ambassador Series: VP of The One Thing

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @geoffwoods ‏and @GeneHammett #BrandAmbassadors #empirebuilders #ownership

Give Leaders in the Trenches a review on iTunes!

Direct download: 301_Geoff_Woods_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak onstage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.

Get the show notes for 300 | The Brand Ambassador Series: Microsoft

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @ChristiJOlson ‏and @GeneHammett #business #customerfirst #digitalmarketing

Give Leaders in the Trenches a review on iTunes!

Direct download: 300_Christi_Olson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

1