Leaders in the Trenches

Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, “I want to talk to a group of people that can use what I know?” Have you stopped yourself because you don’t know how to take the next steps?

Get the show notes for 054 Joleene Moody| Finding Speaking Gigs, It is That Easy

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Direct download: 054_Joleene_Moody-complete-final.mp3
Category:general -- posted at: 3:04am EDT

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Matthew’s path took a few years, but he knew getting that one anchor client in technology would lead to more value in his work as well as higher profits. Listen for the opportunities that Matthew has now because of his niche.

Get the show notes for 053 Gene Wright | Crowd Funding to Scale Up Your Business

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Direct download: 053_Gene_Wright-complete-final.mp3
Category:general -- posted at: 2:43am EDT

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you.

Get the show notes for 052 Matthew May | Niche, Niche, Niche – the Journey of The Tech CPA

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Technology #CPApowers #Episode052 #Podcasts

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Direct download: 052_Matthew_May-complete-final.mp3
Category:general -- posted at: 2:18am EDT

Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a “community” for ideal clients.

This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven years on her community for entrepreneurs and now is doing it again with her podcast.

Get the show notes for 050 Katie Krimitsos |Marketing is Really About Creating A Community

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Customer #IdealClient #Episode050 #Podcasts

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Direct download: 050_Katie_Krimitsos-complete_copy-final.mp3
Category:general -- posted at: 1:51am EDT

Content Marketing is all the rage in marketing today. It’s the strategy of creating valuable content that positions you as the authority in your market.

Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for his audience. This journey started with a simple document and a passion for English premier league football (aka soccer) and now has him creating live radio segments for huge brands in his market. Discover the 3 principles of content marketing with our guest, Phil McGrath.

Get the show notes for 049 Phil McGrath | 3 Principles to Content Strategy Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @katiekrimitsos #Authority #HugeBrands #Episode049 #Podcasts.


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Direct download: 049_Phil_McGrath-complete_copy-final.mp3
Category:general -- posted at: 12:37am EDT

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding.

Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like “Live! With Kelly and Michael” . This episode is all about standing out and what is possible when you do. Join us in this conversation to get Kristen’s perspective on establishing your personal brand.

Get the show notes for 048 Kristen Brown | Brand Differentiation Is More Than Your USP

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PersonalBrand #AspectofBranding #Episode048 #Podcasts

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Direct download: 048_Kristen_Brown-complete-final.mp3
Category:general -- posted at: 12:28am EDT

Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really.

Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to master the sales conversation.

Get the show notes for 047 Jill Konrath | Mindset of the Masterful Seller

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jillkonrath #SalesConversation #PowerfulLesson #Episode047 #Podcasts

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Direct download: 047_Jill_Konrath-complete-_final.mp3
Category:general -- posted at: 4:48am EDT

We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies.

Scott Duffy completely understands this, which is how he has been successful enough to take an idea to the point of selling it to Richard Branson. However, Scott had many failures along the way to success. Discover insights about “launching” your business directly from Scott Duffy.

Get the show notes for 046 Scott Duffy | Your Path to Success is Littered in Failure

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Direct download: 046_Scott_Duffy-complete-final.mp3
Category:general -- posted at: 2:33am EDT

Everyone’s journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business.

Adam develops social business strategies for corporate executives in the B2B space and he shares some great ways to listen in to your ideal prospects using social media. We even discuss a critical element to success in embracing social media: “What is your capacity for change?”

Get the show notes for 045 Adam Karwoski | Social Business is Conversations and Relationships to Build Trust

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #SocialBusinessStrategy #Passion #Episode045 #Podcasts

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Direct download: 045_Adam_Karwoski-complete-final.mp3
Category:general -- posted at: 2:18am EDT

Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that!

After college, her career started in web design, but in 2008, the social media craze pulled her in a new direction. We talk about mindset issues and even the fears Laura faced on her journey to a business centered around “freedom”. Learn from Laura’s ups and downs in this episode.

Get the show notes for 044 Laura Roeder | From Web Designer to a Business Based on Freedom

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #JourneytoBusiness #Freedom #Episode044 #Podcasts

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Direct download: 044_Laura_Roeder-final.mp3
Category:general -- posted at: 12:29am EDT

Every expert can give you their “opinion” of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business.

Today, we dive into “follow up” with Patty Farmer who has a defined process for re-connecting with people to build a strong network of relationships. Patty is a master at building deep relationships that eventually pay off. I just love the part about asking better questions…listen in when Patty talks about her process. Patty has also recent won the SWIBA award for social media influencer of the year for 2014 which means she knows what she is talking about.

Get the show notes for 043 Patty Farmer | Follow Up the RIGHT Way to Build Relationships

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Direct download: 043_Patty_Farmer-complete_-updated-2_copy-final.mp3
Category:general -- posted at: 12:26am EDT

The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at conversations.

Today we talk about what you are REALLY selling…it is NOT your services, programs, and packages. Listen in to find out what it is and get the 4 parts to to help you with your enrollment conversations.

Get the show notes for 042 Gene Hammett | Enrollment Conversations that Get You Clients

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #QualityConversation #GrowingCompanies #Episode042 #Podcasts

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Direct download: 042_Gene_Hammett-Enrollment_Conversations_final.mp3
Category:general -- posted at: 1:03am EDT

If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue.

Kim’s story really touched a nerve with me as she talks about the difficulties she has chasing prospects and not having a clear ROI for the work she did do. We dive into the specifics of how Kim changed her mindset first…then how she took practical steps to take her business to a new level. Check out the 3 specific steps she took that changed her business forever.

Get the show notes for 041 Kim Walsh-Phillips | Changing Your Business Forever Starts with Mindset

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Direct download: 041_Kim_Walsh_Phillips-final.mp3
Category:general -- posted at: 1:29pm EDT

Marketing is a critical component to business success. In it’s simplest terms, marketing is all about awareness and attention.

Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on “niching” and that includes the pending publishing of Tad’s new book “The Niching Spiral”. We go back to the time before Tad had his niche and the struggles he had. We look at how Tad discovered that he is a hippie that does marketing for hippies. Listen in to the interview as we uncover the critical elements of finding your niche.

Get the show notes for 040 Tad Hargrave | When the Niche is Unclear Everything is a Struggle

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TadHargrave #DeepNiching #NichingSpiral #Episode040 #Podcasts

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Direct download: 040_Tad_Hargrave-FINAL.mp3
Category:general -- posted at: 5:26am EDT

You will be able to relate Matt’s journey if you have ever had hard times. I know I have. Matt lost it all many years ago by not seeing the SHIFT in the music business. Even though he tells the story of bagging groceries for a friend…he did not let that keep him down. Matt leaped into real estate and through a few pivots there, he has built a strong business with multiple streams of income. You are not define by what happens to you, but by what you do in response to life’s tough times.

Get the show notes for 039 Matt Theriault | Failure Can Be A Catalyst to Success

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @EpicREInvesting #MusicBusiness #Income #Episode039 #Podcasts

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Direct download: 039_Matt_Theriault-complete_FINAL.mp3
Category:general -- posted at: 1:02pm EDT

Success in business does not require a website or a big marketing budget. In today’s episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships.

Specifically we talk about strategic relationships that can fuel your business to a new level. Luke shares with you tips about small, intimate events that can put you in a room full of the right people for your business. Even if you are not a coach, you can learn how to fill the room and details on how to make this event truly special.

Get the show notes for 038 Luke Charlton | Cultivating REAL Relationships with Intimate Events

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @lukecharlton #Coaches #Relationship #Episode038 #Podcasts

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Direct download: 038_Luke_Charlton_FINAL.mp3
Category:general -- posted at: 10:52am EDT

Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even if you are not a digital agency, you can benefit from today’s interview.

Gary George started his agency in 1998 and began to focus on his network in the music business. Discover what Gary did from there to “landing the big names” and how he pulled himself out of the trenches.

Get the show notes for 037 Gary George | Landing the BIG Name in your Niche-Not Just for Digital Agency Owners

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @GaryGeorge100 #DigitalAgency #LeadersintheTrenches #Episode037 #Podcasts

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Direct download: 037_Gary_George-complete_FINAL.mp3
Category:general -- posted at: 9:04am EDT

Becoming known in today’s marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today’s guest, Chris Ducker.

Chris has positioned himself as an authority in the area of outsourcing (which includes virtual assistants) and that has led him “out of the trenches”. Chris has gone through burnouts where he hit the wall within his business which was when he decided to make a major shift in his life and businesses. Discover new insights about Chris and his journey in this episode.

Get the show notes for 036 Chris Ducker | Building Your Personal Brand with 3 Facets

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChrisDucker #Insights #LifeandBusiness #Episode036 #Podcasts

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Direct download: 036_Chris_Ducker_EDITED.mp3
Category:general -- posted at: 2:58pm EDT

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