Leaders in the Trenches

Not many business owners are willing to share with you the mistakes they made in the past. I think it is out of fear of how they will be perceived. I think that sharing our vulnerable areas actually can help us connect with people that want to know you better before doing business with you. Therefore in this episode, I share with you the three mistakes I realized in 2014. One of these has been the catalyst for my own growth in 2014. I hope it will help you. I also give you my pivots too. A pivot is a shift in direction, not a change in strategy. Then I share the successes I have had in 2014 that include some clients, my goals and even what I have done with the podcast. Listen in to the episode and let me know what pivots you have taken from your mistakes.

Get the show notes for 117 | Mistakes, Pivots and Successes in 2014 with Gene Hammett

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Direct download: 117_Gene_Hammett_Mistakes_Pivots_and_Success_in_2014-final.mp3
Category:general -- posted at: 6:56am EDT

It is common to hear people say “tell stories” to engage the listener. It is totally true. And yet rarely do you find the right story format to really impact your customer acquisition. Maggie Patterson is an expert storyteller and the best part is she shares her secrets about how to frame the story to help you acquire more customers. Maggie talks about what most people get wrong when telling their stories so make sure you don’t miss this episode. Discover the new rules of marketing beyond hero’s journey.

Get the show notes for 116 | The Importance of Story Telling in Customer Growth with Maggie Patterson

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Direct download: 116_Maggie_Patterson-final.mp3
Category:general -- posted at: 11:50pm EDT

Waiting for referrals or waiting for the market to change are just two ways that entrepreneurs get stuck in their comfort zone. This is a wake up call with Chris Hogan. Chris is part of the EntreLeadership team with Dave Ramsey and a regular contributor for the EntreLeadership podcast. Chris is a renowned speaker on leadership and financial education. We discuss the dangers of getting stuck in “comfort” and how to make the shift to significance. Chris also shares three simple and straightforward steps to financial freedom.

Get the show notes for 115 | Breaking From Comfortable to Significance with Chris Hogan

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Direct download: 115_Chirs_Hogan-final.mp3
Category:general -- posted at: 6:48pm EDT

Many people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.”

Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg

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Direct download: 114_Bob_Burg-final.mp3
Category:general -- posted at: 11:24pm EDT

Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- “Start With Why.” Simon and David have been taking this concept of “the WHY” to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY.

Get the show notes for 113 | Discovering Your Big Why with David Mead

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @djmead #KnowingyourWHY #BusinessPartner #Episode113 #Podcasts

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Direct download: 113_David_Mead-final.mp3
Category:general -- posted at: 10:24am EDT

If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the “advocate” is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business.

Get the show notes for 112 | How To Eliminate The Sales Process with Jack Mize

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jackmize #TraditionalSalesProcess #Advocate #Episode112 #Podcasts

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Direct download: 112_Jack_Mize-final.mp3
Category:general -- posted at: 12:50am EDT

Adding new customers is the name of the game. There are many moving parts to growing a SAAS (Software As A Service) business to add those new customers. It takes savvy marketing and the ability to really solve a problem. Sujan Patel, VP of Marketing for When I Work, talks about the challenges of onboarding trial users-what not to do and the important aspects of success. Sujan shares the ins and outs he has learned to add 250,000 users in four years. Discover the fine line in marketing that Sujan had to learn the hard way.

Get the show notes for 111 | Overcoming the Challenges of Customer Onboarding with Sujan Patel

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sujanpatel #VPofMarketing #newCustomers #Episode111 #Podcasts

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Direct download: 111_Sujan_Patel-final.mp3
Category:general -- posted at: 11:23am EDT

Understanding the strengths you have will help you grow your business faster than your weaknesses. When you develop your strengths to a point of mastery, you increase your chances of success. Scott Barlow with Happen to your Career shares how your strengths become the foundation to grow and move to higher levels of success. Listen in to understand and develop your strengths with this episode.

Get the show notes for 110 | Understanding and Developing Your Strengths with Scott Barlow

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett  #FoundationtoGrow #UnderstandingtheStreghts #Episode110 #Podcasts

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Direct download: 110_Scott_Barlow-final.mp3
Category:general -- posted at: 1:20am EDT

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