Leaders in the Trenches

What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers.

Get the show notes for 259 | Creating Your Own Media Platform with Brandon Adams

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @badams78 #Clients #Customer #Episode259 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 259_Brandon_Adams_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like "old school" publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White with Writer Access. Discover the power elements if content marketing so you can develop your marketing strategy.

Get the show notes for 258 | How to Create Content Marketing Strategy for Your Business with Byron White

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ByronWhite #Marketing #ContentMarketingRevolution #Episode258 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 258_Byron_White_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market.

Get the show notes for 257 | How to Win in Today’s Market with Marc Werner

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Sucess #MarketforLadders #Episode257 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 257_Marc_Werner_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines.

Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tim_ash ‏#Traffic#Conversion #Episode256 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 256_Tim_Ash_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

1