Leaders in the Trenches

In today's crowded marketplace, you have to have a unique aspect to your business to capture attention and close sales. We love to share the unique and we are emotionally engaged with a new approach to solving a known problem. Join me today in my chat with David Arvin who is a author and speaker about what it takes to win in today's marketplace.

Get the show notes for 294 | The Visibility Coach Shares Uniqueness with David Avrin

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @DavidAvrin with @GeneHammett #Business #Approach #Speaker #Branding

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Direct download: 294_David_Arvin_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Growth in business is never a solo sport. You have to engage your team and others around you. One key aspect to growth, is to cultivate the entrepreneurial spirit within your teams. As a leader, you will get others to create value and take ownership of their work so that the company will grow. Our guest today is Brian Scudamore who shares insights on how to engage the entrepreneurial spirit in your culture.

Get the show notes for 293 | Hiring Those With The Entrepreneurial Spirit with Brian Scudamore

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches @BrianScudamore ‏with @GeneHammett #Entrepreneurial #Leaders #Business #Branding

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Direct download: 293_Brian_Scudamore_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Billy Gene teaches marketers how to use social media to get ROI for local businesses. Find out why your branding and credibility don’t mean as much as your following. Learn how you can get the ball rolling on your following using Youtube. Billy says Social Media is IT when it comes to HYPER GROWTH. Discover all the ways you can accelerate your business’ growth using social media.

Get the show notes for 292 | Lead Generation in A New Frontier with Billy Gene Shaw

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @askbillygene #HyperGrowth #Success #Business #Branding

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Direct download: 292_Billy_Gene_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Being overstimulated is no excuse to compromise our productivity. Peter Shankman, author of Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain shares with us the keys to channeling our overstimulated brains. Try not to see distraction as a curse, but an opportunity. After all, at the root of distraction is the desire to access dopamine levels (the feel good hormone). Find out ways to increase your happiness and motivation in productive ways.

Get the show notes for 291 | Next Level Productivity with Peter Shankman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @petershankman http://bit.ly/2IcYXaZ #Productivity #Success #Motivation #Oppurtunity

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Direct download: 291_Peter_Shankman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you’re after is growth and better marketing.

Get the show notes for 290 | Using Friction to Improve Your Marketing with Linda Popky

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @popky #AvoidingtheTrapofSucess #Failure #Friction

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Direct download: 290_Linda_Popky_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Have you been using Linkedin to its full potential? Ana Melikian joins us on this episode where we chat with about how to use Linkedin as a bridge to connect with people in a meaningful way. It’s about cultivating real conversations using this very powerful platform. Tune in as we delve into how to make the most of this tool and the common mistakes you can avoid.

Get the show notes for 289 | Using LinkedIn to Connect with Prospects with Ana Melikian

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @AnaMelikian #Linkedin #conversations #Success

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Direct download: 289_Ana_Melikian_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Are you creating content that educates your audience? Content marketing is not a buzzword. It is a fact of life. Buyers are trained to search for information and insight before making big purchases. Our guest is Jill Schiefelbein who wrote the book on Dynamic Communications. She shares how to create content that educates and gets the audience to move forward.

Get the show notes for 288 | Creating Content that Educates with Jill Schiefelbein

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dynamicjill #buzzword #DynamicCommunications #Fact

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Direct download: 288_Jill_Schiefelbein_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Getting too comfortable is a problem. In fact, it may be the reason why you are "fine" or "OK" with your life or business right now. You have heard about getting outside your comfort zone, while our guest today is a master at this. He wrote the book on it. Andy Molinsky shares wisdom to help you grow and evolve. This is a big show...lean in.

Get the show notes for 287 | Stepping Outside Your Comfort Zone with Andy Molinsky

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @andymolinsky #Growth #ComfortZone #Bigshow

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Direct download: 287_Andy_Molinsky_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Speaking is an unfair advantage. You are face-to-face with your audience. You have a chance to connect like no other form of marketing. When you are in the room with a great speak, you feel it in your bones. Tamsen Webster is our guest today. She is amazing at helping speakers find "the Red Thread." If you don't know what that is, you really must listen to this show.

Get the show notes for 286 | Using Speaking to Spread Your Message with Tamsen Webster

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tamadear #Speaking #Marketing #Audience

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Direct download: 286_Tamsen_Webster_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

With all the talk about leadership, there seems to be something missing in most of the concepts. Today we look at 4 uncommon principles of leadership through the eyes of our guest, Angela Buttimer. Angela is co-founder of the Atlanta Center for Mindfulness and Well Being. Join us for today's insights.

Get the show notes for 285 | Four Uncommon Principles to Leadership with Angela Buttimer

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ATLMindfulCtr http://bit.ly/2rtFk8f #Insights #Mindfulness #Leadership

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Direct download: 285_Angela_Buttimer_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

You have watched late-night TV before to see the brand ambassadors show you a new product that is sure to change your life. Well, you can learn from that magic from our guest today. Our guest is Rick Cesari who has been the man behind many mega brands. Rick shares the keys to building a great brand no matter what business you are in.

Get the show notes for 284 | Building Great Brands with Rick Cesari

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @RickCesariDRTV #Brand #Business #Ambassadors

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Direct download: 284_Rick_Cesari_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

This book is NOT about building a wildly successful business in a traditional sense. And it’s certainly NOT about “How I made millions, and you can too.” 

This book was written for those that want to unlock their highest potential. To make his point, the author, Gene Hammett, shares the hidden message that he found in losing millions on one day. That "message" is exactly what he failed to understand in his climb to traditional success. This book gives you the heartbreaking story of losing it all and rebuilding back his life with the courage to create significance.

Get the show notes for this interview.

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Category:general -- posted at: 12:00pm EST

Our guest today is Ryan Gill, the founder of CULT. There is a “new” age of advertising and it means LESS advertising. On this episode, we talk about creating a brand that people buy into – not buy from. Find out why cultivating loyalty is what is helping businesses today thrive instead of fail. Also, we dive into why working from the inside out by getting our staff inspired is also one of the key elements in making Brands REMARKABLE.

Get the show notes for 283 | The Courage to Create A Cult Brand with Ryan Gill

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Direct download: 283_Ryan_Gill_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

When you have more influence and authority, people pay attention. Have you considered raising your focus on "Thought Leadership?" My guest today is the Ah-mazing Neen James. I borrow Neen's exact phrasing of amazing because she is so freaking amazing. We talk about developing internal thought leaders for your company. Don't miss this episode with Neen James.

Get the show notes for 282 | Creating Influence with Internal Thought Leadership with Neen James

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @neenjames #ThoughtLeadership #Authority #Brands #Influence

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Direct download: 282_Neen_James_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Live video is not going away. When Facebook added this feature to their platform, I knew it would be powerful. Well, it is only powerful if you use it right. Joel Comm is our guest, and he is an expert at many things. Today we talk about using live video to get your message out and propel your brand forward.

Get the show notes for 281 | How to use Live Video To Grow with Joel Comm

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelcomm #Powerful #Facebook #Brands

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Direct download: 281_Joel_Comm_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

It is not too early to think about your exit strategy. In today's episode we look at some of the key factors of "The Exit." My guest is Steve Little. He will share insights from decades of experience in selling his businesses. Plus, he has been working with others on their exits too. Listen in for some key insights to making your exit as strong as possible.

Get the show notes for 280 | Keys to Your Exit Strategy with Steve Little

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SteveLittle #Business #Selling #Insights

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Direct download: 280_Steve_Little_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Selling in business is part of the journey. Well, it is actually a huge part of your growth. No sales means no business. Sales has changed with the impact of social media. This interview is with Jack Kosakowski who runs a digital agency. He has been on the front lines of "social selling" for years. Jack shares the 3 keys to selling using social channels effectively.

Get the show notes for 279 | How to Sell Socially with Jack Kosakowski

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JackKosakowski ‏#Growth #Selling #SocialChannels

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Direct download: 279_Jack_Kosakowski_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Get more referrals. Referrals have a sweetness in business that never gets old. Would you like to increase your word of mouth exposure? Today's interview is with Jay Baer, founder of Convince and Convert. Jay is also a New York Times bestselling author. We talk about what Jay says is Talk Triggers. Discover how to get more referrals.

Get the show notes for 278 | Talk Triggers to Get Free Clients with Jay Baer

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jaybaer #Referrals #Business #BestSelling

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Direct download: 278_Jay_Baer_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive.

Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture

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Direct download: 277_Sally_Hogshead_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today's interview is with Sue Falcone who operates the speaker bureau, , and she shares wisdom on being remarkable. You don't have to be a speaker to gain insight from this interview.

Get the show notes for 276 | How to Be Remarkable with Sue Falcone

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Insights #Executives #Speaker #Interview

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Direct download: 276_Sue_Falcone_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Tim Sanders is an expert in relationship building. In today’s world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships.

Get the show notes for 275 | The Killer Question to Build Relationships with Tim Sanders

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sanderssays ‏#Business #Market #Expert #Compassion

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Direct download: 275_Tim_Sanders_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training.

Get the show notes for this interview.

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Brand #Business #PersonalBrand #SEOTools

Reviews on iTunes: Click Here

Direct download: 274_Rand_Fiskin_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

The process of growth and achieving more in business is often a study of others. We begin to look at their way of growing and even mimicking their way of showing up. However, it is common to lose touch in who you are. The best path to a new destination is to be more of you. Taki Moore, master coach and coach to coaches, shares insights on why being YOU is so important. And Taki is certainly someone that is at home being Taki.

Get the show notes for 273 | How to Be More of You with Taki Moore

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @takimoore #Growth #Business #Insights #Coach

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Direct download: 273_Taki_Moore_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Business has a tendency to wrap us up into our numbers and all the growth aspects of the company. However, one reason we are all in business is to give back in some way. I believe you should give back now. Our guest today is Cole Hatter. Cole is the founder and host of a major conference about making life matter, THRIVE. In the interview, he shares his journey of making millions and realizing that he can do so much more than he was doing.

Get the show notes for 272 | Making Life Matter Now with Cole Hatter

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @colehatter ‏#Growth #Business #Journey #Founder

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Direct download: 272_Cole_Hatter_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

When you get a chance to speak on a stage or to a group of people, you are likely focus on the "content" that you intend to delivery. However, it is more important to connect to the hearts and souls of the audience. Today's guest is Tricia Brouk who will help you understand the deeper elements of "connecting" with the audience.

Get the show notes for 271 | How to Give a Speech that Connects with Tricia Brouk

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TriciaBrouk ‏#Speak #Connecting #Audience #People

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Direct download: 271_Tricia_Brouk_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Michael Bungay Stanier, founder of Box of Crayons, shares he and his team of facilitators teach 10-minute coaching so busy managers build stronger teams and get better results. On this episode, we dive deep into what it truly means to do GREAT work. Impactful work. Meaningful work. Change the way you lead forever, by staying in that hungry mode of curiosity.

 

Get the show notes for 270 | Activating The Coach Inside You with Michael Bungay Stanier

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @boxofcrayons ‏#Coaching #Founder #Teams #Curiosity

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Direct download: 270_Michael_Bungay_Stanier_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Marketing genius Noah Kagan joins us today to talk about how the world of Marketing is changing every day. We dive in deep into how to stay relevant in today’s rapidly changing world. Find out why being in tune with the frequent changes requires you to be humble and dropping your ego! How can you become the master of your craft? Find out where the market is going and the marketing tools Noah recommends on this episode!

 

Get the show notes for 269 | How to Improve Your Marketing with Noah Kagan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @noahkagan #Changes #Market #Episode269 #Podcasts

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Direct download: 269_Noah_Kagan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Do you know what Game Theory is? Game Theory was created to help entrepreneurs reflect on the actions they take in day-to-day life. The game itself encourages a playful approach to different ways of winning (note: money is NOT the only way we win!) and increases creativity in the way solutions are determined. FreshBiz Global is a featured GameChangers 500 company alongside companies like Mindvalley, WholeFoods, Kickstarter, and Zappos. Join us on this episode as we dive into how to play a better game!

 

Get the show notes for 268 | Making A Quantum Leap Using Game Theory with Simcha Gluck

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SimchaGluck ‏#GameChangers #Approach #Episode268 #Podcasts


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Direct download: 268_Simcha_Gluck_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Authority gives you a chance to have a seat at the table. If you have no or low visibility in the eyes of your prospects, you will only exist through referrals. Referrals are fantastic, but you need a predictable way for prospects to find you. Rich Brooks with Take Flyte shares with us how he increased visibility in his industry filled with competitors. Rich is also the founder of a conference called "Agents of Change" that is well known for the value they are creating for their audience. Listen to Rich as he shares his insights.

Get the show notes for 267 | Using Visibility to Grow Your Digital Agency with Rich Brooks

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @therichbrooks ‏#Founder #Insights #Episode267 #Podcasts


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Direct download: 267_Rich_Brooks_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Having a steady stream of leads for your business is powerful for many reasons. Think for a second about you having the systems in place that allow for quality prospects to be lining up to talk to you about your services and products. If you have not looked at Facebook to generate leads, you are missing something. I have struggled in this area, so I look to experts like our guest for today, Marya Jan, to share insights that will upgrade your systems for getting leads into your world.

Get the show notes for Getting Started with Facebook Lead Generation with Marya Jan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PowerfulBusiness #Expert #Episode266 #Podcasts

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Direct download: 266_Marya_Jan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

The foundation of business is still and always be about relationships. How do you build deeper relationships that will last a life time? I am interviewing Dan Miller with 48day.net about deep relationships. Dan is a master of this and is quite passionate about the need for us to focus on the small aspects that lead to a real relationship. I am honored to bring you this chat with Dan Miller.

Get the show notes for 265 | How to Build Deep Relationships with Dan Miller

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #DeepRelationship #Expert #Episode265 #Podcasts

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Direct download: 265_Dan_Miller_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

The most common question in the start of a conversation in business is "What do you do?" or some variation on that. I'm not saying it should be the first question, but eventually, that is where the conversation goes. Do you have a great response that makes the listener want to know more? Even if you have this down...you can learn from our guest today. Holly Chantal with The Land of the Brand is going to unpack how do you respond to the "what do you do" question. Discover a deeper awareness that will improve your conversations.

Get the show notes for 264 | How to Talk About What You Do with Holly Chantal

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @hollychantal #Variation #Awareness #Episode264 #Podcasts

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Direct download: 264_Holly_Chantel_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Today we chat with Petra Foster about PRICING. So many of us entrepreneurs have struggled or are currently struggling with our pricing packages. On this episode, we talk about how to get out of that rut. We begin with building trust and understanding our potential clients’ inner dialogue. Discover how you can tackle the objections and climb up the sales ladder.

Get the show notes for 263 | How to Handle Objections in the Sales Process with Petra Foster

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @petra_foster #SalesLadder #BuildingTrust #Episode263 #Podcasts

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Direct download: 263_Petra_Foster_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Jeff Havens is not your typical Keynote Speaker. Join us on this episode where we dive deep into the key elements of speaking. You may think content is everything when it comes to your speeches. Jeff tells us why it really isn’t. How can you distinguish yourself in your market? And then once you do that, how do you maintain a relationship with those who you’ve influenced and inspired? Tune in to discover!

Get the show notes for 262 | UnCrapify Your Follow Up with Speaker Jeff Havens

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Direct download: 262_Jeff_Havens_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Are you willing to disrupt your own business? Our guest today, Eric Wahl, calls himself a disruptive strategist. He is a graffiti artist and powerful speaker who offers tools on how to be intentionally creative and provocative. The great paradox here is that through discipline and structure we can birth our creative parts of ourselves.

Get the show notes for 261 | The Spark and Grind with Eric Wahl – Renowned Graffiti Artist

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @TheErikWahlFans #Creative #Disrupt #Episode261 #Podcasts

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Direct download: 261_Erik_Wahl_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Leadership is a journey. It is filled with new challenges that cause you to evolve as a leader. I had a chance to sit down with Lolly Daskal, author of The Leadership Gap: What Gets Between You and Your Greatness. Lolly shares insights to take your leadership to a new level. After listening to this interview, you will want to dive deeper into Lolly's work.

Get the show notes for 260 | Leading Others – Your Path To Greatness with Lolly Daskal

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LollyDaskal #Leadership #Interview #Episode260 #Podcasts

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Direct download: 260_Lolly_Daskal_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers.

Get the show notes for 259 | Creating Your Own Media Platform with Brandon Adams

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @badams78 #Clients #Customer #Episode259 #Podcasts

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Direct download: 259_Brandon_Adams_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like "old school" publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White with Writer Access. Discover the power elements if content marketing so you can develop your marketing strategy.

Get the show notes for 258 | How to Create Content Marketing Strategy for Your Business with Byron White

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ByronWhite #Marketing #ContentMarketingRevolution #Episode258 #Podcasts

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Direct download: 258_Byron_White_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market.

Get the show notes for 257 | How to Win in Today’s Market with Marc Werner

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Sucess #MarketforLadders #Episode257 #Podcasts

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Direct download: 257_Marc_Werner_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines.

Get the show notes for 256 | CRO – Aligning the Needs of Your Visitors to Your Website with Tim Ash

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @tim_ash ‏#Traffic#Conversion #Episode256 #Podcasts

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Direct download: 256_Tim_Ash_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joe Holland with Video Blocks to uncover the shifts he had to make to grow his company. We share specifically what he had to "let go" of.

Get the show notes for 255 | Growing Your Company from 1 to 10 to 50 Employees with Joel Holland

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @joelkentholland ‏#Leadership #Letgo #Episode255 #Podcasts

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Direct download: 255_Joel_Holland_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using "automated webinars. Our guest today is Casey Zeman who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

Get the show notes for 254 | The New Strategies of Automated Webinars with Casey Zeman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @CaseyZeman #OnlineTraining #Authority #Episode254 #Podcasts

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Direct download: 254_Casey_Zeman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Leadership is different and has not changed either. Now is the time to examine your leadership strategies to improve your goal setting. Discover the new approaches that our guests give us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

Get the show notes for 253 | A new dynamic in Leadership with Mitch Axelrod

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mitchaxelrod #Leadership #NewApproaches #GoalSetting #Episode253 #Podcasts

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Direct download: 253_Mitch_Axelrod_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

How to get your Facebook Ads to work...today we talk with Molly Pittman. I want to say "THE" Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your facebook ads.

Get the show notes for 252 | Celebrate 3 Years – What Happens When Your Facebook Ads Aren’t Working with Molly Pittman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #PerpetualTrafficpodcast #DigitalMarketing  #Episode252 #Podcasts

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Direct download: 252_Molly_Pittman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Video will continue to be more important to share you story and reach new customers. You don't have to create Super Bowl style commercials, but you will miss opportunities if you don't learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

Get the show notes for 251 | How to Use Video To Drive High-Value Clients with Steve Gumm

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @stevegumm #HumanExperience #Commercials  #Episode251 #Podcasts

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Direct download: 251_Steve_Gumm_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas are cool and interested, but really don't mean that much. It is the implementation of the ideas that drives innovation. Our guest today is a speaker and brand strategist that helps companies innovate in today's fast changing world.

Get the show notes for 250 | Innovation Is a Competitive Advantage with Tamara Kleinberg

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LaunchStreet #Innovation #BrandStrategiest  #Episode251 #Podcasts

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Direct download: 250_Tamara_Kleinberg_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

If you are in marketing, you likely know of Ryan Deiss. Ryan is the founder and CEO of DigitalMarketer. Over the last 36 months Ryan and his team have invested over $15,000,000 on marketing tests, generated tens of millions of unique visitors, sent well over a BILLION emails, and run approximately 3,000 split and multi-variant tests.  Today we talk about how to get traction for your business. In the practical and actionable portion of the interview, Ryan shares the #1 place to start that you can do this week to drive your business forward.

Get the show notes for 249 | How to Break Through The Noise – The One Strategy You Need with Ryan Deiss

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ryandeiss #DigitalMarketer #Marketing #Episode249 #Podcasts

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Direct download: 249_Ryan_Deiss_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Motivational Speaker, Les Brown shares with us how the road to growth and transformation requires the COURAGE to change. If you want to evoke the spirit of transformation in those whom you serve, you must also commit to catalyzing that very thing in your own life. The intention and desire to grow must be practiced, exercised and executed consistently.

Get the show notes for 248 | Creating Connection and Significance Through Speaking with Les Brown

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @LesBrown77 #MotivationalSpeaker #Growth #Transformation #Episode248 #Podcasts

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Direct download: 248_Les_Brown_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Our guest Mike Ganino joins us today to discuss his training and culture tips that help to build a team and ensure the future success of businesses. We talk about what culture actually is and why great leaders possess listening skills. Tune in to find out how to define your vision while creating a rich culture for your team that motivates them to come into work every day.

Get the show notes for 247 | How to Build Your Team and Define Your Culture with Mike Ganino

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @mikeganino #MotivatesTeam #CultureTips #Training #Episode247 #Podcasts

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Direct download: 247_Mike_Ganino_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Our guest and creator of Monday Monday is Arthur Tubman. Tune in to discover how building a successful business is all about creating a 2- way communication street with a resonating community. Find out how Arthur creates meaningful content and why he says skills can be learned and why you shouldn’t worry about them! Focus on training your daily habits! Plus find out why Arthur thinks mentorship and masterminds are crucial to any entrepreneur’s success.

Get the show notes for 246 | How to Build Communities That Drive Business with Arthur Tubman

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @imHurricaneAT #Skills #Masterminds #EntrepreneursSuccess #Episode246 #Podcasts

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Direct download: 246_Arthur_Tubman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Our guest, Stefanie Sheehan is the founder of Mastermind Your Launch. We talk about owning who you are to launch a business. This episode is about how to play on your strengths. We also delve into the power of content marketing and how it can accelerate your business. What are your own personal strengths and how will you use them to serve the world?

Get the show notes for 245 | How to Create a Personal Brand with Stefanie Diaz

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#AcceleratesyourBusiness #PersonalStreghts #ContentMarketing #Episode245 #Podcasts

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Direct download: 245_Stefanie_Sheehan_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Christine Hassler, author of the book Expectation Hangover gets vulnerable about how she found true happiness. In using the experience of a crisis, she found the excuse to go through a soul transformation. Now she helps others do the same! On this episode, we talk about how the way to do truly impactful work is by answering our own inner calling. It is about understanding that the answers cannot be found anywhere outside of ourselves.

Get the show notes for 244 | From Expectation Hangover to Finding Happiness Within with Christine Hassler

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChristinHassler ‏#Author #Crisis #Happiness #Episode244 #Podcasts

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Direct download: 244_Christine_Hassler_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Join us on this very special episode where I share the good, the bad and the ugly of 2016. I talk about what worked, what didn’t and the transformational changes I am going through. I get real and vulnerable about what the Trap of Success means to me and how to reach for more than a comfort zone. Plus, I share some of the exciting upcoming projects I’ve got going on to help you step up your game.

Get the show notes for 243 | Recap of 2016 with Gene Hammett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ComfortZone #SpecialEpisode #TransformationalChanges #Episode243 #Podcasts

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Direct download: 243_Gene_Hammett_-_Recap_2016_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

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