Growth Think Tank (fka "Leaders in the Trenches")

The competitive edge of business is getting harder and harder to grab. Before anything, you must captivate your audience with your messaging. In other words, you must FASCINATE them. Today, I'm honored to share my interview with Sally Hogshead. Sally is a renowned speaker and marketing expert who has created a compelling way to increase your competitive advantage and "fascinate" your prospects. Sally Hogshead is a New York Times bestselling author, Hall of Fame speaker, chief executive officer of Fascinate, Inc and a former advertising executive.

Get the show notes for 277 | Finding Your Competitive Advantage with Sally Hogshead

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @SallyHogshead #MarketingExpert #Executives #Advertising #Culture

Give Leaders in the Trenches a review on iTunes!

Direct download: 277_Sally_Hogshead_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

How do you build a business when it is so common to be positioned as a commodity? One aspect of that is to be intentional about how to be remarkable. Being remarkable is worthy of sharing with others. Today's interview is with Sue Falcone who operates the speaker bureau, , and she shares wisdom on being remarkable. You don't have to be a speaker to gain insight from this interview.

Get the show notes for 276 | How to Be Remarkable with Sue Falcone

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Insights #Executives #Speaker #Interview

Give Leaders in the Trenches a review on iTunes!

Direct download: 276_Sue_Falcone_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Tim Sanders is an expert in relationship building. In today’s world of takers and money makers, Tim believes in approaching business with the utmost compassion. In fact, this is what led him to his first of multiple million dollar deals. Adding value to the lives of others and stepping into the market with a charitable attitude is the new name of the game. Tune in as we delve deep on building stronger relationships.

Get the show notes for 275 | The Killer Question to Build Relationships with Tim Sanders

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sanderssays ‏#Business #Market #Expert #Compassion

Give Leaders in the Trenches a review on iTunes!

Direct download: 275_Tim_Sanders_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

We hear all about creating your BRAND in business. The most common approach is to focus 100% on a company brand. However, I believe that having a strong personal brand will fuel success in many ways. I have admired our guest today for years in what he has built in his industry. He answers the question...Company Brand or Personal Brand? He is Rand Fishkin of Moz, the premier resource for SEO tools in the industry. Rand is an icon to so many that have grown up learning from his training.

Get the show notes for this interview.

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #Brand #Business #PersonalBrand #SEOTools

Reviews on iTunes: Click Here

Direct download: 274_Rand_Fiskin_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

1