Leaders in the Trenches

Stories have become a key part of marketing and frankly, of business growth. We remember stories. We get emotionally connected through stories. Today's guest is John Livesay who helps entrepreneur's tell their stories. Most if his experience is through raising money for startups, but don't discount the core elements of storytelling even if you aren't raising money.

Get the show notes for 220 | Making the Pitch, Telling Your Story with John Livesay

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Direct download: 220_John_Livesay_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Today‚Äôs guest is Jeffrey Hayzlett. He is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network. He is also the author of two bestselling business books, The Mirror TestRunning the Gauntlet. and Think Big, Act Bigger. Tune into this episode to learn how to establish your Conditions of Satisfaction in your both in your business and in your relationships.

Get the show notes for 219 | How to Understand the Power of Conditions of Satisfaction with Jeffrey Hayzlett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @JeffreyHayzlett #Relationship #BusinessRadioHost #BestSellingBooks #Episode219 #Podcasts

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Direct download: 219_Jeffery_Hayzlett_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Each and every business has to have sales. This is obvious. However, the sales process we take day in and day out is rarely challenged. Does your business need some new steps to ensure value is the cornerstone of the sales process? Today's guest is Andy Paul. Andy has extensive experience with sales from his work with Silicon Valley start-ups. We talk about sales from a new perspective. Enjoy.

Get the show notes for 218 | Sales Is About Adding Value With Each Step With Andy Paul

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @realAndyPaul #ensurevalue #StartUps #NewPerspective #Episode218 #Podcasts

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Direct download: 218_Andy_Paul_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

There are many ways to better serve your current clients. Yet most people who have a small budget could not even imagine investing in a big event to serve current clients. Well, I went on a search for those that are doing it and discovered Kyle Porter. Kyle is the founder of Sales Loft, a software to streamline prospect development. He reviews the decision he made to invest $250,000 plus into one event and even bringing in a big named speaker like Gary Vaynerchuk. Kyle and I discuss how events can deepen relationships and improve loyalty too.

Get the show notes for 217 | Using Events to Better Serve Your Clients with Kyle Porter

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KylePorterCBS #Relationship #Loyalty #NewPerspective #Episode217 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Direct download: 217_Kyle_Porter_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

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