Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you’re after is growth and better marketing.

Get the show notes for 290 | Using Friction to Improve Your Marketing with Linda Popky

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @popky #AvoidingtheTrapofSucess #Failure #Friction

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Have you been using Linkedin to its full potential? Ana Melikian joins us on this episode where we chat with about how to use Linkedin as a bridge to connect with people in a meaningful way. It’s about cultivating real conversations using this very powerful platform. Tune in as we delve into how to make the most of this tool and the common mistakes you can avoid.

Get the show notes for 289 | Using LinkedIn to Connect with Prospects with Ana Melikian

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @AnaMelikian #Linkedin #conversations #Success

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Are you creating content that educates your audience? Content marketing is not a buzzword. It is a fact of life. Buyers are trained to search for information and insight before making big purchases. Our guest is Jill Schiefelbein who wrote the book on Dynamic Communications. She shares how to create content that educates and gets the audience to move forward.

Get the show notes for 288 | Creating Content that Educates with Jill Schiefelbein

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @dynamicjill #buzzword #DynamicCommunications #Fact

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Getting too comfortable is a problem. In fact, it may be the reason why you are "fine" or "OK" with your life or business right now. You have heard about getting outside your comfort zone, while our guest today is a master at this. He wrote the book on it. Andy Molinsky shares wisdom to help you grow and evolve. This is a big show...lean in.

Get the show notes for 287 | Stepping Outside Your Comfort Zone with Andy Molinsky

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @andymolinsky #Growth #ComfortZone #Bigshow

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