Define Your Culture Before You Create Your Product with Godard Abel at G2

Your company has a culture whether or not you intentionally set it. When you define your culture to empower people, you set up the business for long-term success. The essential parts to define your culture are a big part of why a company grows fast. Today's guest is Goddard Abel, CEO at G2. Inc Magazine ranked G2 #408 on the 2020 Inc 5000 list. This company helps B2C and B3b brands provide immersive online shopping experiences. Goddard sees the power of culture through all of the companies he has built over the years. Discover the ability to define your culture with intention.

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