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Syndication

What Media Platform are you using? Join us today where we chat with Brandon Adams about the platforms of Writing, Podcasting, and Video. Discover the power that lies within each platform to help you connect, inspire and grow your audience. Just as importantly, find out how with consistency and dedication, the likelihood of converting those people into clients or customers.

Direct download: 259_Brandon_Adams_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

The content marketing revolution is growing even more important. Forward thinking companies are starting to think like "old school" publishers. The are developing content that teaches the marketplace something new. Our guest today is Byron White with Writer Access. Discover the power elements if content marketing so you can develop your marketing strategy.

Direct download: 258_Byron_White_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

When you have success in ONE WAY, the tendency is to look at new ventures through the same lens. In other words, when a something works why change it. Marc Werner, founder of Nature Sleep, didn't want to fall into that path of thinking. He comes form Werner family where ladders were their thing. The market for ladders has been amazing over the decades; however, Marc's new venture had to change with the times. Listen to Marc's process for developing a new company in the bedding market.

Direct download: 257_Marc_Werner_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Most people focus on more traffic. They want new sources of traffic. However, traffic is only part of the solution to a growth in your business. One of the most important aspects of business growth is understanding "conversion." Our guest is an expert in CRO (Conversion Rate Optimization). Join Tim Ash from SiteTuners on what does it take to create an effective CRO project for a website. It is more than button colors and headlines.

Direct download: 256_Tim_Ash_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Getting to 10 employees requires you to make some drastic changes in your leadership and management side. It is even more of change to get to 50 employees. Today, I interview Joe Holland with Video Blocks to uncover the shifts he had to make to grow his company. We share specifically what he had to "let go" of.

Direct download: 255_Joel_Holland_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Using online training (webinars) is an excellent way to establish your expertise and authority. The next level approach is using "automated webinars. Our guest today is Casey Zeman who is the founder of Easy Webinar. We talk about a simple sequence or strategy to get more leads and therefore more sales for your business.

Direct download: 254_Casey_Zeman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Leadership is different and has not changed either. Now is the time to examine your leadership strategies to improve your goal setting. Discvoer the new approaches that our guests gives us. Mitch Axelrod shares how he looks at goal setting and why the process must change.

Direct download: 253_Mitch_Axelrod_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

How to get your Facebook Ads to work...today we talk with Molly Pittman. I want to say "THE" Molly Pittman because I am such a fan of her work. Molly is the VP of Marketing for Digital Marketer. She is also a co-host at the Perpetual Traffic podcast. She shares her 4 tips to fix your facebook ads.

Direct download: 252_Molly_Pittman_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Video will continue to be more important to share you story and reach new customers. You don't have to create Super Bowl style commercials, but you will miss opportunities if you don't learn to use video for your business. Our guest today is Steve Gumm who works with companies to improve the human-to-human experience. He loves to use video to share stories and value bombs. Steve is the founder of Drop In Local in Chicago, IL.

Direct download: 251_Steve_Gumm_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT

Innovation means different things to different people. I agree with our guest today, Tamara Kleinberg (founder of Go To Launch Street) about innovation. Innovation is a process of thinking differently and acting on it. Ideas are cool and interested, but really don't mean that much. It is the implementation of the ideas that drives innovation. Our guest today is a speaker and brand strategist that helps companies innovate in today's fast changing world.

Direct download: 250_Tamara_Kleinberg_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EDT