Leaders in the Trenches

Ron McMurtie, CMO of Sage talks to us about the Evolution of Marketing. Where being ahead of the game means staying relevant with their customers. In today’s world of marketing, it is not about mapping out their customer journey. It is about allowing the customer to map out their own journey. By managing a team where each person serves based on their specialty, Ron and his team at Sage can meet their clients where they currently are. This is what gives Sage their competitive advantage!

Direct download: 302_Ron_McMutrie_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Discover how empire builders are letting others build an empire for themselves. Keller Williams Realty has embarrassed the idea of "Internal Brand Ambassadors." The interview today is with Geoff Woods who shares how he has stepped in as VP of The One Thing. He is a perfect example of Brand Ambassadors sharing the message and taking ownership for growth.

Direct download: 301_Geoff_Woods_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Christi Olsen is a leader for digital marketing teams. On this episode, she talks about her passion for empowering these teams to speak on stage effectively to convey their true marketing message. Christi is an expert on how to put the customer first. We talk about why this is the foundation for any business and how you can adopt and integrate this lens too.

Direct download: 300_Christi_Olson_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

So, you’ve achieved the level of success you’ve always wanted, but you thought you’d feel better than you actually do. Our guest, Craig Filek, created Purpose Mapping. Purpose Mapping is about grounding who you are and how you serve others. On this episode, we dive into cultivating a daily practice that boosts dopamine levels to help you carry out the actions needed to take those key action steps. This is about getting into your genius zone and actually doing what you are wired to do!

Direct download: 299_Craig_Filek_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Russ Perry wants you to ask yourself what is making your life hard. Are you willing to give that up? For Russ, it was his relationship with alcohol. It was holding him back from being the best he could be. What are you addicted to? What is holding you back from living a life? On this episode we talk about the myths we buy into as entrepreneurs and how to create a business based on our values. This episode is about how to feeling fulfilled now and not later.

Direct download: 298_Russ_Perry_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Greg Centineo is all about working with your team to cultivate hypergrowth. The journey of Hypergrowth is not a solo process. Growth is about building clear intention collaboratively with your team. It is about the power of a shared vision. Companies stop growing because leaders think they forget to nurture the very people who work for them. On this episode, we talk about how to continually evolve and grow with intention.

Direct download: 297_Greg_Centineo_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

On this episode, I take a moment to reflect back on all the wins and lessons learned over 2017. Plus, I share what I’ve got planned for 2018. This year marked the year where I got to publish my book “The Trap of Success.” I also got to speak on stage 25 different times. It’s been a productive years and I can’t wait to share with you what I’ve got coming up in 2018!

Direct download: 296_Gene_Hammett_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

At the beginning of Mano’s entrepreneurial journey, he knew he needed a mentor. He knew he needed to make connections so he could be in the places and spaces where he could expand his horizons. He initially resonated with my talk on: “Find your riches in the niches.”

Direct download: 295_Mano_Behera_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

In today's crowded marketplace, you have to have a unique aspect to your business to capture attention and close sales. We love to share the unique and we are emotionally engaged with a new approach to solving a known problem. Join me today in my chat with David Arvin who is a author and speaker about what it takes to win in today's marketplace.

Direct download: 294_David_Arvin_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST

Growth in business is never a solo sport. You have to engage your team and others around you. One key aspect to growth, is to cultivate the entrepreneurial spirit within your teams. As a leader, you will get others to create value and take ownership of their work so that the company will grow. Our guest today is Brian Scudamore who shares insights on how to engage the entrepreneurial spirit in your culture.

Direct download: 293_Brian_Scudamore_-_Final-auphonic.mp3
Category:general -- posted at: 9:30pm EST